Paid Media Strategist: Data-Driven Growth & Analytics

Houston Chronicle; Houston (TX); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Retirement plan with match

Generous paid time off

Parental leave

Child & dependent care support

Mental wellbeing benefits

Inclusive health services

Fertility coverage

Pet wellness reimbursement

Job summary

Houston Chronicle is seeking a Paid Media Strategist to plan, execute, and optimize digital advertising campaigns across social, search, and video platforms. The role emphasizes analytics, tracking, attribution, and reporting to drive performance.

You will work with GA4, GTM, Looker Studio, Agency Analytics, and other tools to deliver actionable insights. The ideal candidate has 3+ years in paid media, hands-on experience with major platforms, and strong communication skills to partner with

Qualifications

• 3+ years of experience managing paid media campaigns across social and digital platforms.
• Experience with Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads, LinkedIn Campaign Manager.

Responsibilities

• Plan, build, execute, and optimize paid media campaigns across Meta, YouTube, TikTok, LinkedIn, and other platforms.

Skills

Paid media campaigns

Data analysis

Stakeholder communication

Cross-functional collaboration

Campaign optimization

Education

Bachelor's degree in Marketing/Analytics/Business

Tools

GA4

Google Tag Manager

Looker Studio

Agency Analytics

Meta Pixel

Conversion API

Job description

Houston Chronicle is seeking a Paid Media Strategist to plan, execute, and optimize digital advertising campaigns across social, search, and video platforms. The role emphasizes analytics, tracking, attribution, and reporting to drive performance.

You will work with GA4, GTM, Looker Studio, Agency Analytics, and other tools to deliver actionable insights. The ideal candidate has 3+ years in paid media, hands-on experience with major platforms, and strong communication skills to partner with