Paid Advertising Strategist

Aquent (United States); San Diego (CA); Remote; USD 70,000 - 90,000; Full time

Job summary

Aquent is seeking a Paid Advertising Strategist to own the execution, performance, and growth of paid media campaigns across a portfolio of clients. This remotely-based role in the U.S.

focuses on performance marketing, client-facing strategy, and cross-functional collaboration with account leadership. Bring hands-on experience across multiple platforms (Google/Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest, YouTube, Bing) and strong analytical skills to translate data into actionable

Qualifications

• 2-3 years of digital marketing experience.
• Ideally 1-2+ years working in an agency environment.
• At least 2-3 years of hands-on paid advertising experience.
• Strong experience with at least 2+ paid media platforms.
• Hands-on experience with campaign development, optimization, bid optimization, keyword research, ad copy development, testing strategy, budget management, and performance reporting.

Responsibilities

• Own the day-to-day execution and performance of paid advertising campaigns across assigned client accounts.
• Build and launch campaigns from start to finish, ensuring accuracy and on-time delivery.
• Continuously optimize campaigns against client goals and performance targets.
• Manage client media budgets and provide recommendations around budget allocation and spend.
• Monitor budget pacing and campaign performance.
• Conduct keyword research, develop ad copy, manage bids, and execute ongoing campaign optimizations.
• Develop proactive recommendations rather than waiting for clients to identify opportunities.
• Identify performance risks early and determine when fluctuations require strategic intervention.
• Create and maintain testing roadmaps to ensure campaigns have an ongoing experimentation strategy.
• Analyze data and turn performance results into clear, actionable insights.
• Prepare regular client performance updates, including results, trends, recommendations, and next steps.
• Partner with account leadership and other channel specialists to develop integrated media strategies.
• Communicate clearly with internal teams regarding performance, deliverables, strategy, and action items.
• Stay current on evolving paid media platforms, tools, trends, and best practices.
• Use AI and emerging technologies to improve workflows, analysis, and campaign performance.

Skills

Digital marketing

Paid advertising

Campaign management

Budget management

Analytics

Client communication

Remote work

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Pinterest Ads

YouTube Ads

Microsoft/Bing Ads

Job description

Paid Advertising Strategist

Remote - U.S.

Compensation: $70,000-$90,000 annually

Digital Marketing Agency

We’re partnering with a fast-growing, established digital marketing agency to hire a Paid Advertising Strategist. This person will own the execution, performance, and growth of paid media campaigns across a portfolio of clients.

This is a hands‑on role for someone who loves performance marketing, understands how paid media connects to broader business goals, and is comfortable both in the platforms and in front of clients.

You’ll work closely with account leadership and cross-functional teams to develop strategy, optimize performance, identify growth opportunities, and translate campaign data into clear recommendations and next steps.

What You’ll Do

Manage campaigns across platforms such as:

• Meta Ads
• Google Ads
• TikTok Ads
• LinkedIn Ads
• Pinterest Ads
• YouTube Ads
• Microsoft/Bing Ads

• Own the day-to-day execution and performance of paid advertising campaigns across assigned client accounts
• Build and launch campaigns from start to finish, ensuring accuracy and on-time delivery
• Continuously optimize campaigns against client goals and performance targets
• Manage client media budgets and provide recommendations around budget allocation and spend
• Monitor budget pacing and campaign performance
• Conduct keyword research, develop ad copy, manage bids, and execute ongoing campaign optimizations
• Develop proactive recommendations rather than waiting for clients to identify opportunities
• Identify performance risks early and determine when fluctuations require strategic intervention
• Create and maintain testing roadmaps to ensure campaigns have an ongoing experimentation strategy
• Analyze data and turn performance results into clear, actionable insights
• Prepare regular client performance updates, including results, trends, recommendations, and next steps
• Partner with account leadership and other channel specialists to develop integrated media strategies
• Communicate clearly with internal teams regarding performance, deliverables, strategy, and action items
• Stay current on evolving paid media platforms, tools, trends, and best practices
• Use AI and emerging technologies to improve workflows, analysis, and campaign performance

What We’re Looking For

• 2-3 years of digital marketing experience
• Ideally 1-2+ years working in an agency environment
• At least 2-3 years of hands‑on paid advertising experience
• Strong experience with at least 2+ paid media platforms, such as Google/Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or similar platforms
• Hands‑on experience with:
  • Campaign development
  • Campaign optimization
  • Bid optimization
  • Keyword research
  • Ad copy development
  • Testing strategy
  • Budget management
  • Performance reporting
• Strong understanding of full-funnel marketing
• Proficiency with Google Analytics
• Comfortable interpreting data and using it to develop a clear performance narrative
• Strong written and verbal communication skills
• Excellent organization and project management abilities
• Comfortable presenting recommendations and results directly to clients
• Ability to work independently in a remote agency environment
• Proactive, curious, and able to adapt quickly when performance or market conditions change

What Success Looks Like

You’ll be successful in this role if you can combine strong platform execution with strategic thinking. The agency is looking for someone who can independently manage their accounts while collaborating effectively across teams and consistently communicating what is happening, why it matters, and what should happen next.

Key areas of focus include channel performance, account performance, cross-channel collaboration, client retention, and strong internal communication.

Why This Opportunity

This is a strong opportunity for a paid media marketer who wants more than just campaign execution. You’ll have ownership over your accounts, direct exposure to clients, the opportunity to influence strategy, and the ability to work across multiple industries and advertising platforms — all while working remotely for a growing agency.