Paid Media Specialist - Wing Assistant

Wing Assistant - India

Berkeley (CA)

Remote

USD 60,000 - 90,000

Part time

43 hours ago

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Benefits offered by this job

Health Insurance (HMO)

Performance Incentives

100% Work-From-Home

Paid Training

Opportunities for Career Growth

Inclusive Culture

Holiday & Overtime Pay

Job summary

Wing Assistant - India is seeking a Paid Media Specialist to work remotely. You will define and manage multi-channel paid campaigns, optimize for CPA/ROAS, and collaborate with design, content, and analytics teams to drive growth. The role requires 2+ years in digital marketing and strong English communication.

This position offers remote work with US/hybrid hours and opportunities to scale campaigns, automate optimizations, and report insights directly to senior management.

Qualifications

Bachelor’s degree or marketing/business cert.
2+ years in social media or 1–2 years in digital marketing.
Strong writing and copywriting ability; CMS knowledge.
Excellent English communication, written and spoken (B2+).
Organized with good time-management skills.

Responsibilities

Define and oversee full performance marketing strategy aligned with goals.
Manage multi-channel paid media operations for growth KPIs.
Lead campaign tests and automation for optimization.
Forecast budgets, manage pacing, and track ROI.
Collaborate with design/content/analytics for creative and conversion goals.
Report performance and provide actionable insights to stakeholders.
Stay updated on platform changes and trends.

Skills

Content marketing strategy

English communication

Social media marketing

Graveyard shift readiness

Education

Bachelor’s degree or marketing/business cert

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Pinterest / Reddit Ads

Google Analytics / GA4

Google Tag Manager

Ad dashboards (Supermetrics)

Project tools (Asana/Trello/Monday)

Budget pacing scripts

Adobe Photoshop / Illustrator

Job description

Disclaimer

This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!

Paid Media Specialist (Remote)

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.

And we’re looking for a Paid Media Specialist to start immediately!

Duties And Responsibilities Include But Are Not Limited To

Define and oversee the full performance marketing strategy aligned with business goals
Manage multi-channel paid media operations, ensuring alignment with growth KPIs
Lead high-scale campaign tests and implement automation for optimization
Forecast budgets, manage pacing, and track ROI across all channels
Mentor and develop team members in campaign management and analysis
Integrate performance data with CRM, analytics, and business reporting systems
Monitor new technologies, privacy changes, and platform algorithms to guide the company’s paid media evolution
Report campaign performance and strategic recommendations directly to senior management
Plan and execute end-to-end paid campaigns across multiple platforms
Optimize campaigns to achieve target metrics (CPA, ROAS, CTR, conversion rate)
Design and execute creative and audience tests to identify scalable tactics
Analyze campaign results, identify performance patterns, and refine strategies
Manage campaign budgets, pacing, and channel allocations
Provide performance reports with actionable insights to stakeholders
Collaborate closely with design, content, and analytics teams to align on creative and conversion goals
Assist in setting up and launching paid ad campaigns (audiences, budget, targeting, creatives)
Monitor campaign performance daily or weekly; flag anomalies or underperforming ads
Execute simple optimizations (pause poor performers, adjust bids, refresh creatives)
Coordinate with creative and content teams for ad assets and copy
Generate basic campaign performance reports and track KPIs
Stay updated on advertising platform changes, trends, and best practices
Maintain organized campaign documentation and budget trackers

Qualifications

Bachelor’s degree in any field or professional certification in marketing or business-related courses
2+ years experience in social media or 1-2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time management skills
Knowledgeable in layouts, typography, print, and web design
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Able to work on a graveyard shift

Technical Requirements