Paid Media Specialist (49746)

Lakeshore Talent; Denver (CO); Remote; USD 57,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Monthly wellness stipend

Team retreats

Continuous cross-training opportunities

Job summary

A growing e-commerce marketing agency is seeking a Paid Media Specialist who will focus on building, managing, and optimizing performance-driven marketing campaigns. The ideal candidate will have at least 1.5 years of experience in paid media, SEM, or affiliate marketing and possess strong analytical and communication skills. This remote role emphasizes work-life balance and offers competitive salary and benefits including unlimited PTO and continuous career development.

Qualifications

• 1.5+ years of hands-on experience in paid media, SEM, paid social, and/or affiliate marketing.
• Experience supporting B2C and e-commerce brands is strongly preferred.
• Comfort working in client-facing environments.

Responsibilities

• Plan, execute, and optimize paid media campaigns across various channels.
• Monitor and optimize performance metrics such as ROAS, CPA, CPC.
• Collaborate closely with affiliate and influencer partners.

Skills

Paid media

SEM

Paid social

Affiliate marketing

Analytical skills

Organizational skills

Communication skills

Tools

Google Ads

Meta Business Manager

Google Analytics

Affiliate networks (CJ, Impact, Partnerize)

Job description

Paid Media Specialist

Location: Remote, Denver-based candidates strongly preferred for monthly co‑working meetups

Salary: $57,000 – $95,000 annually (dependent on experience and skill mix)

Schedule:

• Typical hours: 9:00 am – 5:00 pm (flexible)
• Occasional brief weekend check‑ins tied to e‑commerce launches (communicated in advance)

Reports to: Director, Paid Social

About the Opportunity

Lakeshore Talent is partnering with a growing e‑commerce marketing agency to hire a Paid Media professional as the agency continues to scale its paid media services.

This role is intentionally flexible—candidates may align most closely with Paid Media, Paid Search, Paid Social, or Affiliate Marketing, with the ideal hire bringing overlapping experience across multiple channels.

The title may range from Paid Media Specialist to Paid Media Manager depending on experience, ownership level, and channel depth.

Role Overview

This is a junior-to-mid level, client‑facing paid media role focused on building, managing, optimizing, and reporting on performance‑driven marketing campaigns for B2C e‑commerce brands.

The right candidate will balance hands‑on technical execution with strong communication skills and a collaborative mindset, working closely with internal teams and client stakeholders.

What You’ll Do

• Plan, execute, and optimize paid media campaigns across channels such as:
• Paid Social (Meta/Facebook, Instagram)
• Paid Search & Shopping (Google Ads, Microsoft/Bing)
• Programmatic / Display
• Affiliate Marketing
• Support holistic media planning including channel mix, budgets, KPIs, and forecasting
• Monitor and optimize performance metrics such as ROAS, CPA, CPC, and conversion rates
• Collaborate closely with affiliate and influencer partners to align paid media and partnership strategies
• Manage pixels, tracking, product feeds, and audience targeting strategies
• Develop and present performance reporting, insights, and strategic recommendations
• Participate in client meetings and contribute to ongoing optimization discussions
• Test new platforms, tools, creatives, and optimization approaches
• Stay current on paid media, affiliate, and e‑commerce marketing trends

Ideal Background

We’re seeking candidates with overlapping experience, not perfection in every channel.

• Paid Media Specialists with exposure to affiliate or influencer marketing
• SEM or Paid Social specialists eager to expand cross‑channel
• Affiliate or PR professionals with performance marketing experience and openness to cross‑training
• Agency professionals or in‑house marketers transitioning into an agency environment

Preferred Experience & Skills

• 1.5+ years of hands‑on experience in paid media, SEM, paid social, and/or affiliate marketing
• Experience supporting B2C and e‑commerce brands (strongly preferred)
• Prior agency experience preferred (in‑house experience also welcomed)
• Comfort working in client‑facing environments
• Familiarity with tools such as:
• Google Ads, Meta Business Manager
• Google Analytics
• Affiliate networks such as CJ, Impact, and Partnerize (client‑dependent)
• Strong analytical, organizational, and communication skills
• Curious, coachable mindset with a desire to continue expanding skills

Why Join This Team

• Unlimited PTO (with a culture that encourages meaningful time off)
• Strong flexibility and emphasis on work‑life balance
• Monthly wellness stipend
• Team retreats and in‑person collaboration opportunities
• Remote‑first culture with optional Denver‑based meetups
• Continuous cross‑training and career development opportunities

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