Paid Media Manager

Digital Agency Jobs; San Francisco (CA); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Mental wellness days

Health insurance

401(k)

Remote work setup

Summer Fridays

Wellness stipend

Home office reimbursement

Team bonding

Commuter benefits

Culture of collaboration

AI/automation interests

Job summary

Digital Agency Jobs is seeking a seasoned Paid Media Manager to lead strategy and execution for a portfolio of B2B clients. You’ll own campaigns across Google, LinkedIn, Meta, and Microsoft Ads, optimizing for CTR, CVR, and CPA while maintaining strong client communication.

You'll build reporting decks (ideally in Figma), develop audience and creative hypotheses, and collaborate with strategy, analytics, and creative teams to drive growth. Mostly remote with flexible schedules.

Qualifications

• Experience managing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.
• Agency experience with B2B clients and long sales cycles.
• Own paid media strategy end-to-end across multiple client accounts.
• Strong analytical skills using CTR, CVR, CPA.
• Ability to manage multiple clients and shifting priorities.
• Experience building reporting decks, ideally in Figma.
• Curiosity about AI and automation for efficiency.
• Experience with emerging platforms is a plus.

Responsibilities

• Own paid media strategy and execution for a portfolio of B2B clients.
• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and others.
• Continuously monitor performance and optimize for efficiency.
• Develop audience strategies and landing page hypotheses to drive growth.
• Manage budgets and pacing aligned with performance and client expectations.
• Build clear, insight-driven reports and presentations for clients.
• Collaborate with strategy, analytics, and creative teams for integrated campaigns.
• Ensure proper tracking and attribution (UTM, conversions).
• Stay current on platform updates and industry trends.
• Experiment with AI tools to streamline reporting and QA tasks.
• Help develop internal systems and templates to improve team efficiency.
• Contribute to a culture of testing and continuous improvement.

Skills

Paid media management

B2B advertising

Campaign optimization

Audience targeting

Data-driven decisions

Reporting & dashboards

Tools

Google Ads

LinkedIn Ads

Meta Ads

Microsoft Ads

Job description

Who You Are

• You have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.

• You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality.

• You’re confident owning paid media strategy end-to-end across multiple client accounts.

• You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing.

• You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes.

• You’re able to manage several clients at once and navigate shifting priorities with strong organization.

• You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust.

• You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value.

• You take ownership of your work, operate independently, and proactively seek answers or solutions when needed.

• You contribute to team growth by building or improving internal documentation, templates, and processes.

• You’re curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance.

• Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.

What You'll Do

• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs.

• Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms.

• Continuously monitor performance and make data-driven optimizations to improve efficiency and results.

• Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth.

• Manage budgets and pacing to ensure spend is aligned with performance and client expectations.

• Build clear, insight-driven reports and presentations that communicate results and next steps to clients.

• Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns.

• Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup.

• Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team.

• Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis.

• Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time.

• Contribute to a culture of testing, learning, and continuous improvement across the paid media team.

Perks & Benefits

• 11 observed holidays + unlimited paid time off

• Additional 4 mental wellness days per year

• 100% company-funded health insurance premium, with dental and vision options

• 401(k) plan to help save for your future

• Mostly remote work setup

• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)

• Monthly wellness stipend and quarterly employee appreciation gift

• One-time reimbursement for work-from-home equipment

• Monthly team bonding sessions / happy hours

• Pre-tax commuter benefits

• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day