Paid Media Specialist

Happy Cog; United States; Remote; USD 65,000 - 75,000; Full time

Benefits offered by this job

Healthy work/life balance

Creative environment

Amazing team of developers, designers,

Paid parental leave

Paid vacation and sick time off

Health, dental, and vision insurance

Retirement plan with company matching

Job summary

Happy Cog, a fast-growing digital agency, is seeking a Paid Media Specialist to lead paid search, social, and display campaigns for a diverse client roster.

You will design, execute, and optimize data-driven media plans, collaborate with internal teams, and report results to clients. Proficiency with AI tools and a strategic mindset are highly valued in a fully remote environment.

Qualifications

• 3+ years of hands-on experience managing campaigns in major platforms.
• DSP platforms experience a plus but not required.
• Proficiency with AI tools to improve workflows.
• Strong analytical skills with conversion tracking & optimization experience.
• Demonstrated experience managing large paid media budgets ($1M+ annually).
• Experience with spreadsheets and bulk editing tools for large campaigns.
• Ability to multitask in a fast-paced environment and meet deadlines.
• Direct client communication experience and agency background.
• A/B testing experience and SEO awareness.

Responsibilities

• Develop and maintain paid media strategies across search, programmatic, and social channels.
• Collaborate with teams and publishers to create strategic media plans.
• Manage all aspects of campaigns: setup, planning, building, optimizing, monitoring.
• Work with analytics to implement conversion tracking and test landing pages.
• Manage bids and budgets using AI and proprietary tools.
• Analyze performance and provide actionable insights for optimization.
• Prepare and deliver performance reports to clients regularly.
• Collaborate with SEO and creative teams to boost results.
• Communicate status, timeline, and budget clearly to stakeholders.
• Apply AI tools to increase efficiency while maintaining sound judgment.
• Stay updated on industry trends and best practices.

Skills

Campaign management

Analytical skills

Client communication

Digital marketing strategy

AI tooling proficiency

SEO awareness

Education

Google Ads Certification

Microsoft Advertising Certification

Meta Certification

Tools

Google Ads

Microsoft Advertising

Meta Ads

LinkedIn Ads

The Trade Desk

Simpli.fi

Yahoo DSP

Claude

ChatGPT

Google Gemini

Perplexity

Job description

Job title: Paid Media Specialist

Department: Marketing

Manager: Paid Media Manager

The Role

We're looking for a Paid Media Specialist who is passionate about paid search, paid social, display, and all things digital marketing. You'll help manage a diverse roster of clients, executing and optimizing paid media strategies that drive measurable results. With a focus on paid search, display, programmatic, and emerging channels like Connected TV and Digital Out of Home, you'll contribute to the team’s success by managing campaigns, analyzing performance, and collaborating with cross-functional teams. The ideal candidate will not only be proficient in the latest and greatest techniques and ad formats but will also have the ability to think strategically to put together integrated campaigns. An openness to (and curiosity about) how AI is changing the way we work is a major advantage.

Key Responsibilities:

• Develop and maintain paid media strategies that drive results for our clients.
• Collaborate with internal team members and external publisher partners to develop strategic media plans across search, programmatic, and social channels.
• Manage all aspects of campaigns, including setup, planning, building, optimizing, and monitoring.
• Work with the analytics team to implement conversion tracking and conduct ad and landing page testing.
• Manage bids and campaign budgets using AI and proprietary tools.
• Analyze campaign performance and provide actionable insights to improve results.
• Prepare and deliver weekly, monthly, and quarterly performance reports to clients.
• Collaborate with SEO and creative teams to enhance campaign performance.
• Communicate with clients on status, timeline, budget, deliverables, and performance reporting. Ensure all parties (internal and external) clearly understand the needs, outcome, and future of campaigns.
• Use Claude and other AI tools to work more efficiently and accurately, and (most importantly) possess the judgment to recognize when the output misses the mark.
• Stay current with industry trends, tools, and best practices to ensure effective campaign execution.

Skills & Qualifications:

• 3+ years of hands-on experience managing campaigns in Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Hands-on experience with DSP platforms such as The Trade Desk, Simpli.fi, Yahoo DSP, and others is a plus but not required.
• Proficiency with AI tools and systems, including the AI features built into ad platforms and standalone tools such as Chat GPT, Google Gemini, Claude, Perplexity, etc, to improve workflows.
• Strong analytical skills, with familiarity with tools such as Google Analytics.Knowledge of how to create conversion actions and pixels within advertising platforms.
• Demonstrated experience effectively managing large paid media budgets ($1M+ annually).
• Experience using spreadsheets and bulk editing tools to make large account-wide changes and to build a significant number of campaigns at scale.
• Ability to juggle and prioritize a challenging workload in a fast-paced environment.
• Ability to communicate directly with clients, both verbally and in writing.
• Digital agency experience working with enterprise-level clients.
• Google Ads, Microsoft Advertising, or Meta certifications.
• A/B testing experience.
• Understanding of Search Engine Optimization (SEO) best practices.

The salary range for this role is $65,000-$75,000 per year, depending on experience.

What we offer:

• Healthy work/life balance
• A creative environment to do the best work of your career
• An amazing team of developers, designers, marketers, and project managers
• Paid parental leave
• Paid vacation and sick time off
• Health, dental, and vision insurance
• Retirement plan with company matching

About Happy Cog:

Happy Cog is a growing interactive agency of 70+ people, all working 100% remotely.

We design, develop, and market websites and mobile apps for a wide variety of clients -- everyone from small startups, to Fortune 100s. Projects we've recently worked on have included online ordering platforms for restaurants, custom content management systems for law firms, an economic mobility research platform, and many more.

Happy Cog is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, protected veteran status, genetics, sexual orientation, gender identity or expression, physical or mental disability.

For more information go to our website: https://www.happycog.com