Paid Media Specialist: Fast-Paced Growth + Travel Perks

Breeze Airways; United States; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health, Vision and Dental – Full Time

Health Savings Account with Breeze 2%?

401K with Breeze Employee Match

Generous PTO

Travel on Breeze and other Airlines

Job summary

Breeze Airways is seeking a Paid Media Specialist to develop, optimize, and report on digital marketing campaigns across display, paid search, and paid social as we expand to more cities across the U.S. and beyond.

Join a team of performance marketing experts with room to grow and valuable travel benefits. Requirements include a 4-year degree in Marketing or related fields; 2+ years in digital marketing with measurable impact; 2+ years in paid search/social (Google Ads, Facebook Ads); 2+ years

Qualifications

• 4-year degree in Marketing, Advertising, or related fields.
• 2+ years of digital marketing experience with proven and measurable impact to established goals and KPIs.
• 2+ years paid search/paid social experience (Google Ads/Facebook Ads).
• 2+ years experience with digital marketing reporting and analytics.
• Interest in new technology, particularly AI and automation, and how it can improve marketing performance.
• Strong attention to detail, organization, and time management skills.
• Strong oral and written communications skills.
• Self-starter must have a positive attitude and strong desire for success.
• Complete projects on time with minimal supervision, ability to work varied hours when necessary to meet deadlines.

Responsibilities

• Lead the development and implementation of digital advertising programs across paid media channels (social, display, video, search, etc.) while aligning with Marketing team KPIs.
• Support upper-funnel programs (audio, CTV, native, etc.) that build brand awareness and fill the funnel with qualified audiences that convert to bookings.
• Manage paid campaign strategy and budgets for Breeze and Airport Partners.
• Track campaign performance and maintain comprehensive reports to provide clear view of program KPIs.
• Partner with creative team to develop assets that drive brand awareness and fill the funnel with qualified audiences resulting in conversions and bookings.
• Proactively leverage revenue data and industry trends to identify and test new channel, segmentation, and revenue opportunities.
• Strategize and execute testing initiatives in areas such as creative assets, messaging, and targeting tactics to improve performance.
• Assist with email marketing and website optimization when necessary.
• Achieve performance measures and adhere to established standards in conjunction with Breeze Aviation Group Values of Safety, Kindness, Integrity, Ingenuity, and Excellence.

Skills

Digital marketing

Paid search

Paid social

Campaign analytics

Communication skills

Self-starter

Education

4-year degree in Marketing/Advertising/related

Tools

Google Ads

Facebook Ads

Excel

Reporting dashboards

Job description

Breeze Airways is seeking a Paid Media Specialist to develop, optimize, and report on digital marketing campaigns across display, paid search, and paid social as we expand to more cities across the U.S. and beyond.

Join a team of performance marketing experts with room to grow and valuable travel benefits. Requirements include a 4-year degree in Marketing or related fields; 2+ years in digital marketing with measurable impact; 2+ years in paid search/social (Google Ads, Facebook Ads); 2+ years