Digital Specialist

Breeze Airways; United States; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health, Vision and Dental – Full Time

Health Savings Account with Breeze 2%?

401K with Breeze Employee Match

Generous PTO

Travel on Breeze and other Airlines

Job summary

Breeze Airways is seeking a Paid Media Specialist to develop, optimize, and report on digital marketing campaigns across display, paid search, and paid social as we expand to more cities across the U.S. and beyond.

Join a team of performance marketing experts with room to grow and valuable travel benefits. Requirements include a 4-year degree in Marketing or related fields; 2+ years in digital marketing with measurable impact; 2+ years in paid search/social (Google Ads, Facebook Ads); 2+ years

Qualifications

• 4-year degree in Marketing, Advertising, or related fields.
• 2+ years of digital marketing experience with proven and measurable impact to established goals and KPIs.
• 2+ years paid search/paid social experience (Google Ads/Facebook Ads).
• 2+ years experience with digital marketing reporting and analytics.
• Interest in new technology, particularly AI and automation, and how it can improve marketing performance.
• Strong attention to detail, organization, and time management skills.
• Strong oral and written communications skills.
• Self-starter must have a positive attitude and strong desire for success.
• Complete projects on time with minimal supervision, ability to work varied hours when necessary to meet deadlines.

Responsibilities

• Lead the development and implementation of digital advertising programs across paid media channels (social, display, video, search, etc.) while aligning with Marketing team KPIs.
• Support upper-funnel programs (audio, CTV, native, etc.) that build brand awareness and fill the funnel with qualified audiences that convert to bookings.
• Manage paid campaign strategy and budgets for Breeze and Airport Partners.
• Track campaign performance and maintain comprehensive reports to provide clear view of program KPIs.
• Partner with creative team to develop assets that drive brand awareness and fill the funnel with qualified audiences resulting in conversions and bookings.
• Proactively leverage revenue data and industry trends to identify and test new channel, segmentation, and revenue opportunities.
• Strategize and execute testing initiatives in areas such as creative assets, messaging, and targeting tactics to improve performance.
• Assist with email marketing and website optimization when necessary.
• Achieve performance measures and adhere to established standards in conjunction with Breeze Aviation Group Values of Safety, Kindness, Integrity, Ingenuity, and Excellence.

Skills

Digital marketing

Paid search

Paid social

Campaign analytics

Communication skills

Self-starter

Education

4-year degree in Marketing/Advertising/related

Tools

Google Ads

Facebook Ads

Excel

Reporting dashboards

Job description

Already Part of Team Breeze? Current Breeze Airways Team Members should apply through the internal careers site in Workday and should not submit an application through this external posting. Breeze is hiring- join us! Are you a motivated, passionate, self-starter that thrives in fast paced environments and lives to make a direct impact on the bottom line? Does the idea of working with a bunch of creative, fun, Seriously Nice marketers to help build the nation’s newest and nicest low-fare airline get you excited? If you enthusiastically answered “Yes!” to the above, then you might just be the person we’re looking for. The Breeze Marketing Team is in search of a Paid Media Specialist to help develop, optimize, and report on digital marketing campaigns across display, paid search, paid social, and more as we expand to more cities across the U.S. and beyond. The role comes with a lot of room to grow and the opportunity to learn from a team of performance marketing experts. And did we mention the travel benefits?

Here’s what you’ll do

• Lead the development and implementation of digital advertising programs across paid media channels (social, display, video, search, etc.) while aligning with Marketing team KPIs
• Support upper-funnel programs (audio, CTV, native, etc.) that build brand awareness and fill the funnel with qualified audiences that convert to bookings
• Manage paid campaign strategy and budgets for Breeze and Airport Partners
• Track campaign performance and maintain comprehensive reports to provide clear view of program KPIs
• Partner with creative team to develop assets that drive brand awareness and fill the funnel with qualified audiences resulting in conversions and bookings
• Proactively leverage revenue data and industry trends to identify and test new channel, segmentation, and revenue opportunities
• Strategize and execute testing initiatives in areas such as creative assets, messaging, and targeting tactics to improve performance
• Assist with email marketing and website optimization when necessary
• Achieve performance measures and adhere to established standards in conjunction with Breeze Aviation Group Values of Safety, Kindness, Integrity, Ingenuity, and Excellence

Here’s what you need to be successful

• 4-year degree in Marketing, Advertising, or related fields
• 2+ years of digital marketing experience with proven and measurable impact to established goals and KPIs
• 2+ years paid search/paid social experience (Google Ads/Facebook Ads)
• 2+ years experience with digital marketing reporting and analytics
• Interest in new technology, particularly AI and automation, and how it can improve marketing performance. Comfortable with topics such as budgeting, bidding, and testing methodology
• Strong attention to detail, organization, and time management skills.
• Strong oral and written communications skills.
• Self-starter must have a positive attitude and strong desire for success.
• Complete projects on time with minimal supervision, ability to work varied hours when necessary to meet deadlines

Preferred Qualifications

• Experience improving marketing performance in new technology- particularly AI and automation.
• Skills/Talents Strong sense of paid media fundamentals Strong sense of analytical and reporting skills. Proficient in Microsoft Office Suite, particularly Excel Exemplifies Breeze’s safety culture, values, and mission Ability to work with individuals and teams at all levels in the organization

Physical Demands & Working Conditions

• Prolonged periods of sitting at a desk and working on a computer
• Frequent use of hands and fingers for typing, handling documents, and operating standard office equipment
• Occasionally lift and/or move up to 15 pounds
• Occasional standing, walking, bending, and reaching within an office environment
• Clear verbal and written communication, requiring adequate speech, hearing, and vision

Perks of the Job

• Health, Vision and Dental – Full Time
• Health Savings Account with Breeze Employee Match
• 401K with Breeze Employee Match
• Generous PTO
• Travel on Breeze and other Airlines too!

Breeze Airways provides equal employment opportunities to all Team Members and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Breeze Airways will never request your Social Security Number, Driver’s License or Date of Birth on our job postings.

Current openings at Breeze Airways™ Hello! We are nice people flying to nice places. We are in search of the best and the brightest to join our Seriously Nice team of aviation and people enthusiasts. By joining Breeze, you are joining our mission to be Seriously Nice™ and taking the simplicity of just being nice to new heights. We want to hire people who live our values of Safety, Kindness, Integrity, Ingenuity and Excellence.

Thank you for your interest in Breeze Airways!