Paid Media Specialist

Cypress HCM; Menlo Park (CA); On-site; USD 52,000 - 76,000; Full time

Job summary

Cypress HCM in Menlo Park, CA, is seeking a Digital Marketing Specialist to join our global digital marketing team. You will execute paid campaigns, analyze ad performance, and help generate high-quality leads through our paid channels.

You’ll collaborate with Growth Marketing to craft ad copy and creatives, perform keyword research, and build audience targeting strategies, while staying current on paid media trends and best practices.

Qualifications

• 1–2 years of experience in digital marketing, PPC or CPC advertising.
• Understanding of Paid Search, Paid Social, and Display advertising channels.
• Hands-on experience in at least one channel: Paid Social or Paid Search.
• Strong analytical skills to interpret data and optimize campaigns.
• Advanced Excel or Google Sheets skills for reporting and analysis.
• A self-starter eager to learn and master digital marketing.
• Excellent communication and presentation skills.
• Ability to manage multiple tasks and meet deadlines.
• Experience in a high-growth B2B tech company is a plus.
• Willingness to work from Menlo Park office at least 3 days a week.

Responsibilities

• Assist in building, monitoring, and optimizing paid campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other platforms.
• Monitor daily ad performance and identify areas for improvement.
• Use data from Snowflake and various ad platforms to assess campaign effectiveness.
• Adjust bidding strategies, placements, and audience targeting to improve conversion rates and CPR.
• Collaborate with Growth Marketing to develop engaging ad copy/creatives.
• Conduct keyword research for search campaigns.
• Build and refine audience targeting strategies for social and display ads.
• Generate performance reports and provide insights on trends, wins, and areas for optimization.
• Stay up to date with paid media trends, platform updates, and best practices.

Skills

PPC advertising

Digital marketing analytics

Excel/Google Sheets

Communication skills

Multi-tasking

Self-starter

Tools

Snowflake

BI tools

Job description

We were founded with a clear mission: to create a cloud data platform that is efficient, affordable, and accessible to all data users. By combining the power of data warehousing, the flexibility of big data platforms, and the scalability of the cloud, we offers a cost-effective solution far superior to traditional options. Today, we are a global, world-class organization, serving customers across the globe with offices in over a dozen countries.

As we continue to grow rapidly, we are seeking a data-driven, self-starter to join us as a Digital Marketing Specialist. In this role, you will execute digital advertising campaign builds, generate and analyze reports on ad performance, and work with the team to generate high quality leads through our paid channels. You will be part of the global digital marketing team and play an essential role in support and execution of our overall digital strategy.

Responsibilities

• In this Role, You Will:
• Assist in building, monitoring, and optimizing paid campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other platforms.
• Monitor daily ad performance and identify areas for improvement.
• Use data from Snowflake and various ad platforms to assess campaign effectiveness.
• Adjust bidding strategies, placements, and audience targeting to improve conversion rates and cost-per-response (CPR).
• Collaborate with the Growth Marketing team to develop engaging ad copy/creatives.
• Conduct keyword research for search campaigns.
• Build and refine audience targeting strategies for social and display ads.
• Generate performance reports and provide insights on trends, wins, and areas for optimization.
• Stay up to date with paid media trends, platform updates, and best practices.

Requirements

• What We Are Looking For:
• 1-2 years of experience in digital marketing, PPC or CPC advertising.
• Basic understanding of Paid Search, Paid Social, and Display advertising channels
• Hands-on experience in at least one of the following channels: Paid Social (LinkedIn, Reddit, or Meta) or Paid Search (Google or Bing).
• Strong analytical skills with the ability to interpret data, identify trends, and recommend optimizations.
• Advanced skills in Excel or Google Sheets for reporting & analysis (Experience with BI tools is a plus)
• A self-starter attitude that is eager to learn and master the world of Digital Marketing.
• Excellent communication and presentation skills.
• Ability to manage and prioritize multiple tasks and complete on time.
• Experience working in a high-growth B2B technology company is a plus.
• Willingness to work from our Menlo Park office at least three days per week.