Digital Marketing (PPC & Ads)

Pyramid Consulting, Inc; Menlo Park (CA); Hybrid; USD 68,000 - 91,000; Full time

Job summary

Pyramid Consulting, Inc. in Menlo Park, CA is seeking a Digital Marketing professional focused on PPC & Ads for a 12+ month contract with hybrid work options. The role involves building and optimizing paid campaigns across Google Ads, Facebook/Instagram, and LinkedIn, with strong emphasis on data-driven optimization.

The ideal candidate has 1–2 years of digital marketing experience, hands-on advertising across paid channels, and strong Excel skills to report findings and drive decisions.

Qualifications

• 1-2 years of experience in digital marketing, PPC or CPC advertising.
• Basic understanding of Paid Search, Paid Social, and Display advertising channels
• Hands-on experience in at least one channel: Paid Social (LinkedIn, Reddit, or Meta) or Paid Search (Google or Bing)
• Strong analytical skills with the ability to interpret data, identify trends, and recommend optimizations.
• Advanced skills in Excel or Google Sheets for reporting & analysis (Experience with BI tools is a plus)

Responsibilities

• Assist in building, monitoring, and optimizing paid campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other platforms.
• Monitor daily ad performance and identify areas for improvement.
• Use data from various ad platforms to assess campaign effectiveness.
• Adjust bidding strategies, placements, and audience targeting to improve conversion rates and cost-per-response (CPR).
• Collaborate with the Growth Marketing team to develop engaging ad copy/creatives.
• Conduct keyword research for search campaigns.
• Build and refine audience targeting strategies for social and display ads.
• Generate performance reports and provide insights on trends, wins, and areas for optimization.
• Stay up to date with paid media trends, platform updates, and best practices.

Skills

Digital Marketing

PPC Advertising

CPC Advertising

Paid Search

Paid Social

Display Advertising

Analytical Skills

Excel/Sheets

Communication

Time Management

Tools

BI Tools

Job description

Immediate need for a talented Digital Marketing (PPC & Ads). This is a 12+ Months Contract opportunity with long-term potential and is located in Menlo Park, CA (Hybrid). Please review the job description below and contact me ASAP if you are interested.

Job ID:26-27794

Pay Range: $55 - $60/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).

Key Responsibilities:

• Assist in building, monitoring, and optimizing paid campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other platforms.
• Monitor daily ad performance and identify areas for improvement.
• Use data from various ad platforms to assess campaign effectiveness.
• Adjust bidding strategies, placements, and audience targeting to improve conversion rates and cost-per-response (CPR).
• Collaborate with the Growth Marketing team to develop engaging ad copy/creatives.
• Conduct keyword research for search campaigns.
• Build and refine audience targeting strategies for social and display ads.
• Generate performance reports and provide insights on trends, wins, and areas for optimization.
• Stay up to date with paid media trends, platform updates, and best practices.

Key Requirements and Technology Experience:

• 1-2 years of experience in digital marketing, PPC or CPC advertising.
• Basic understanding of Paid Search, Paid Social, and Display advertising channels
• Hands-on experience in at least one of the following channels: Paid Social (LinkedIn, Reddit, or Meta) or Paid Search (Google or Bing).
• Strong analytical skills with the ability to interpret data, identify trends, and recommend optimizations.
• Advanced skills in Excel or Google Sheets for reporting & analysis (Experience with BI tools is a plus)
• A self-starter attitude that is eager to learn and master the world of Digital Marketing.
• Excellent communication and presentation skills.
• Ability to manage and prioritize multiple tasks and complete on time.

Pyramid Consulting, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.