Paid Ads Specialist

Coins.ph; Abbeyville (CO); On-site; USD 60,000 - 90,000; Full time

Job summary

Coins.ph is seeking a Paid Ads Specialist to join our growth team in Colorado. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend and optimized performance.

You will monitor budgets, run A/B tests, and produce clear performance reports for internal teams and stakeholders, driving data-informed decisions and continuous improvement in user acquisition strategies.

Qualifications

• 2-3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
• Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
• Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU).
• Basic knowledge of audience targeting, keyword strategy, and attribution models.
• Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc).

Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
• Monitor campaign budgets, KPIs, and performance against goals.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Gather, clean, and analyze campaign data to identify insights and opportunities.
• Prepare clear, actionable performance reports for internal teams and stakeholders.
• Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
• Stay up-to-date with platform changes, trends, and best practices in performance marketing.

Skills

Google Ads

Meta Ads

Apple Search Ads

Data analysis

Reporting

Campaign management

Communication

Tools

Firebase

Appsflyer

Google Analytics

Job description

We are looking for a Paid Ads Specialist to join our growth team. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing.

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
• Monitor campaign budgets, KPIs, and performance against goals.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Gather, clean, and analyze campaign data to identify insights and opportunities.
• Prepare clear, actionable performance reports for internal teams and stakeholders.
• Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
• Stay up-to-date with platform changes, trends, and best practices in performance marketing.

Requirements

• 2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
• Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
• Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU ).
• Basic knowledge of audience targeting, keyword strategy, and attribution models.
• Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Strong communication and problem-solving skills.

Bonus Points

• Experience with CleverTap or other CRM/marketing automation tools.
• Familiarity with web and mobile app user acquisition and retention strategies.

What We Offer

• Opportunity to grow into a mid-level performance marketing role.
• Collaborative, data-driven, and growth-oriented team culture.
• Exposure to multi-channel campaigns in a fast-scaling environment.