Paid Media Specialist

Healthcare Success, LLC.; Irvine, Northern (CA, KY); On-site; USD 60,000 - 85,000; Full time

Job summary

Healthcare Success is 100% virtual and will consider candidates from any US state. All employees must work Pacific Time hours. We are seeking a Paid Media Specialist to own performance advertising across search and social.

You’ll set direction, build and optimize campaigns, and be accountable for results. You'll work hands-on with Google Ads and Meta, manage budgets, analyze data, and communicate updates to clients.

Qualifications

• 3–5 years of hands-on paid media experience in search and social.
• Strong Google Ads expertise with hands-on campaign management.
• Experience with Meta Ads; LinkedIn/Programmatic is a plus.
• Proficient in budget management and performance analysis.
• Familiar with GA4 and Google Tag Manager.

Responsibilities

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and YouTube.
• Conduct keyword research and write ad copy with negative keywords.
• Monitor campaign budgets, pacing, bids, CPA, and ROAS.
• Launch and manage social campaigns across platforms.
• Review performance and identify optimization opportunities.
• Assist with conversion tracking and troubleshoot issues.
• Use GA4, GTM, and reporting tools to evaluate performance.
• Prepare performance updates for internal teams and clients.
• Collaborate with Dev to deploy pixels and events; QA before/after launch.

Skills

Google Ads

Social Campaigns

Keyword Research

Budget Management

GA4

GTM

Tools

Google Ads Editor

Looker Studio

Google Tag Manager

Job description

Thanks for your interest in joining our growing team!

Job Description

Paid Media Specialist

About the job

We are looking for a Paid Media Specialist to own our performance advertising across search and social. This is a strategy-plus-execution role: you'll set the direction for how clients spend, build and optimize the campaigns yourself, and be accountable for the numbers.

Paid search will be the main focus of this role, with social experience a large plus. You should have hands-on experience building and optimizing Google Ads campaigns, reviewing performance data, managing budgets, and making decisions based on results. You should also have enough experience with Meta Ads to independently launch, monitor, and optimize campaigns. Experience with LinkedIn or Programmatic DSPs are a strong plus.

What You’ll Be Doing

• Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, and YouTube
• Conduct keyword research, write ad copy, manage negative keywords, and review search terms
• Monitor campaign budgets, pacing, bids, conversion volume, CPA, and ROAS
• Launch and manage social campaigns across multiple platforms as required
• Review performance regularly and identify practical optimization opportunities
• Assist with conversion tracking and troubleshoot basic tracking issues
• Use GA4, Google Tag Manager, and reporting platforms to evaluate performance
• Prepare clear performance updates for internal teams and clients
• Stay organized while managing multiple accounts and priorities
• Partner with Dev to get pixels, tags, and web events deployed correctly; validate via QA before/after launch.

What We’re Looking For

• 3 to 5 years of hands-on paid media experience, preferably in an agency environment
• Strong working knowledge of Google Ads, additional platforms a plus
• Experience managing social campaigns independently
• Experience with keyword research, search query analysis, audience targeting, and budget management
• Familiarity with GA4 and Google Tag Manager
• Strong attention to detail, especially when working with budgets, targeting, and conversion tracking
• Ability to explain performance clearly without overcomplicating it
• Comfortable asking questions, taking feedback, and learning from more senior team members

Nice to Have

• Experience with call tracking platforms like Call Rail, Liine, Invoca, etc.
• Experience with Freshpaint or similar
• Experience with programmatic DSPs
• Experience with Looker Studio or similar reporting tools
• Familiarity with Google Ads Editor
• Basic knowledge of CRM data or offline conversion tracking
• Experience working with healthcare, lead generation, or ecommerce accounts

What Success Looks Like

You are dependable, curious, and comfortable working directly inside advertising platforms. You catch issues before they become problems, understand the reason behind your optimizations, and take ownership of your work.

You do not need to know everything on day one. We are looking for someone who is comfortable asking questions and has a desire to learn and grow with the team.

About Healthcare Success:

While about 2/3 of our team lives in Southern California, we are now 100% virtual. We will consider qualified candidates from any US state. All employees must work Pacific Time hours.

Healthcare Success is committed to considering all candidates regardless of their gender, sexual orientation, race, age, socioeconomic status, religion or disability.