Paid Media Specialist

Postali; Columbus (OH); Vor Ort; USD 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

401(k)

Dental insurance

Health insurance

Life insurance

Paid time off

Parental leave

Vision insurance

Zusammenfassung

Postali, based in Columbus, OH, seeks a Paid Media Specialist to join our in-house team. This is an in-person role at our Columbus office and offers an opportunity to drive high-impact advertising strategies for law firms.

We want a strategic thinker who can own outcomes, optimize campaigns across paid search, display, social, and programmatic channels, and collaborate across design, content and client teams to meet client goals and ROI.

Qualifikationen

• 2+ years of experience, preferably in an agency environment.
• Proven success running paid media campaigns across Google Ads, Meta, and programmatic.
• Strong CRO skills and experience with analytics tools to drive post-click improvements.

Aufgaben

• Strategize and execute campaigns across paid search, display, remarketing, paid social, geo/IP targeting, and directories.
• Monitor and optimize campaigns daily to meet targets and ROI.
• Use CRO tools and A/B testing to improve performance.
• Leverage AI tools to streamline campaign creation and analysis for efficiency.
• Collaborate with designers, developers, and content writers to align with client goals.
• Support Business Development with media recommendations for new opportunities.
• Manage attribution tracking via Google Analytics and call tracking platforms.
• Analyze performance, prepare dashboards, and generate client insights.
• Constantly innovate to improve operational efficiency and scale successful tactics.
• Engage with media vendors to stay updated on platform changes.

Kenntnisse

Paid media management

Google Ads

Meta Ads

Programmatic

CRO

Google Analytics

Microsoft Clarity

AI tools

Cross-functional collaboration

Data-driven decisions

Tools

Google Analytics

Microsoft Clarity

CrazyEgg

Google Tag Manager

CallRail

Jobbeschreibung

Paid Media Specialist

At Postali, our work is rooted in a simple belief: when our clients succeed, we succeed.

We help law firms grow through thoughtful, strategic marketing tailored to real business goals. But just as important as our results is how we get there—together. In a fast-moving digital landscape, we rely on curiosity, collaboration, and a willingness to learn from one another.

As a 2023 Columbus Business First Best Places to Work winner, we’re proud to be building a supportive, caring workplace where people feel valued, challenged, and excited to grow. We’re looking for teammates who want to do great work with good people—and who care as much about each other as they do about performance.

About the Role

Postali is seeking an entrepreneurial-minded Paid Media Specialist to join our team. This in-house position, based in Columbus, Ohio, offers an exciting opportunity to drive high-impact advertising strategies that help law firms grow. This is not a remote position.

We’re looking for someone who’s not just a platform executor but a strategic thinker who wants to own outcomes. Compensation and title will align with experience, we’re open to candidates at different levels and care most about finding the right fit.

THIS IS AN IN-HOUSE POSITION. APPLICANTS MUST BE ABLE TO COMMUTE TO OUR OFFICE LOCATED IN COLUMBUS, OHIO.

What You’ll Do:

• Strategize and execute campaigns across paid search, display, remarketing, paid social, geo/IP targeting, and paid directories.
• Monitor and optimize campaigns daily to meet cost-per-conversion targets and maximize ROI.
• Use conversion rate optimization (CRO) tools and methods such as A/B testing and landing page optimization to improve performance.
• Leverage AI tools to streamline campaign creation, targeting, reporting, and performance analysis for efficiency and scale.
• Collaborate cross-functionally with designers, developers, content writers, and the Client Experience team to ensure campaigns are aligned with client goals and messaging.
• Provide strategic input during new business opportunities by supporting the Business Development team with media recommendations.
• Manage attribution tracking through tools like Google Analytics and call tracking platforms.
• Analyze campaign performance, prepare reporting dashboards, and generate insights for internal and client-facing use.
• Innovate processes to improve operational efficiency and scale what works.
• Engage with media/technology vendors to stay informed of platform changes and opportunities.

What We Need:

• A minimum of 2+ years of experience, preferably in an agency environment.
• Proven success running paid media campaigns across Google Ads, Meta (Facebook/Instagram), and programmatic platforms.
• Strong CRO skills, including experience with tools like Google Analytics, Microsoft Clarity, CrazyEgg, or similar tools, and a deep understanding of how to drive post-click performance improvements.
• Demonstrated experience analyzing data and making strategic decisions based on campaign performance.
• Comfort using and experimenting with AI tools to boost efficiency and support campaign ideation, automation, and insight generation.
• An entrepreneurial mindset — you see opportunities in data, challenge assumptions, and take ownership of client success.
• Strong collaboration and communication skills to partner effectively across departments and support client-facing teams.

Great to Have:

• Working knowledge of SEO and how it intersects with paid media.
• Experience working with WordPress or similar CMS for landing page testing and edits.
• Exceptional copywriting skills for ad creative and messaging testing.
• Ability to create attractive assets in Canva
• Skilled at leveraging AI to maximize efficiency of ads tasks
• Successful lead generation in Google Local Services Ads (LSAs)
• Ability to set up conversion tracking and troubleshoot tags in Google Tag Manager
• Experience with CallRail for phone call tracking

Job Type:

• Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Experience:

• Advertising: 2 years (Required)

Ability to Commute:

• Columbus, OH 43215 (Required)

Work Location:

• In person