Paid Media Strategist – In-Office (Columbus)

Postali; Columbus (OH); Sur place; USD 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

401(k)

Dental insurance

Health insurance

Life insurance

Paid time off

Parental leave

Vision insurance

Résumé du poste

Postali, based in Columbus, OH, seeks a Paid Media Specialist to join our in-house team. This is an in-person role at our Columbus office and offers an opportunity to drive high-impact advertising strategies for law firms.

We want a strategic thinker who can own outcomes, optimize campaigns across paid search, display, social, and programmatic channels, and collaborate across design, content and client teams to meet client goals and ROI.

Qualifications

• 2+ years of experience, preferably in an agency environment.
• Proven success running paid media campaigns across Google Ads, Meta, and programmatic.
• Strong CRO skills and experience with analytics tools to drive post-click improvements.

Responsabilités

• Strategize and execute campaigns across paid search, display, remarketing, paid social, geo/IP targeting, and directories.
• Monitor and optimize campaigns daily to meet targets and ROI.
• Use CRO tools and A/B testing to improve performance.
• Leverage AI tools to streamline campaign creation and analysis for efficiency.
• Collaborate with designers, developers, and content writers to align with client goals.
• Support Business Development with media recommendations for new opportunities.
• Manage attribution tracking via Google Analytics and call tracking platforms.
• Analyze performance, prepare dashboards, and generate client insights.
• Constantly innovate to improve operational efficiency and scale successful tactics.
• Engage with media vendors to stay updated on platform changes.

Connaissances

Paid media management

Google Ads

Meta Ads

Programmatic

CRO

Google Analytics

Microsoft Clarity

AI tools

Cross-functional collaboration

Data-driven decisions

Outils

Google Analytics

Microsoft Clarity

CrazyEgg

Google Tag Manager

CallRail

Description du poste

Postali, based in Columbus, OH, seeks a Paid Media Specialist to join our in-house team. This is an in-person role at our Columbus office and offers an opportunity to drive high-impact advertising strategies for law firms.

We want a strategic thinker who can own outcomes, optimize campaigns across paid search, display, social, and programmatic channels, and collaborate across design, content and client teams to meet client goals and ROI.