Paid Advertising Specialist

Greenbaum Stiers Strategic Marketing Group; Columbus (OH); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid time off

Paid holidays

Clear path to increased responsibility

Job summary

Greenbaum Stiers Strategic Marketing Group is a national performance marketing agency based in Columbus, Ohio. We help home service and home improvement companies generate more leads, more sales, and profitable growth through strategic marketing.

We are Google Premier Partner, delivering measurable results through Google Ads, Local Services, paid social, SEO, and more. The role focuses on troubleshooting tracking, analyzing performance, communicating results, and improving lead quantity and

Qualifications

• 3+ years of paid media experience.
• Experience with Microsoft Ads and Meta Ads.
• Experience managing real advertising budgets.
• Strong understanding of lead generation.
• Ability to evaluate performance beyond platform metrics.
• Strong communication and organizational skills.
• Ability to work Eastern Time business hours.

Responsibilities

• Troubleshoot tracking and conversion issues.
• Identify performance trends before they become larger problems.
• Communicate campaign performance clearly with internal team members.
• Help improve both lead quantity and lead quality.

Skills

Paid media

Microsoft Ads

Meta Ads

Budget management

Lead generation

Performance analysis

Communication

Eastern Time hours

Tools

Google Ads

Google Local Services Ads

Microsoft Ads

Meta Ads

Google Ads Editor

GA4

CallRail

ClickUp

Slack

Job description

Greenbaum Stiers Strategic Marketing Group is a nationally recognized performance marketing agency headquartered in Columbus, Ohio. We help home service and home improvement companies across the country generate more leads, more sales, and more profitable growth through strategic marketing.

From Google Ads and paid social to SEO, websites, video, and traditional media, our team focuses on one thing: delivering measurable business results.

We are a 2026 Google Premier Partner, placing our paid media team in the top 3% of agencies in the United States based on performance and expertise.

Last year, we generated more than 123,000 leads through Google Ads, Local Services Ads, paid social, and full-funnel acquisition strategies.

We are not a vanity-metric agency.

We care about helping our clients grow.

That means we focus on:

• Qualified leads
• Booked appointments
• Customer acquisition cost
• Revenue
• Profitability

If that is how you think about paid advertising, you will fit in well here.

What You Will Do

• Troubleshoot tracking and conversion issues
• Identify performance trends before they become larger problems
• Communicate campaign performance clearly with internal team members
• Help improve both lead quantity and lead quality

Salary: Starting at $65,000, depending on experience

Performance Bonus: Based on individual and department performance.

Benefits include:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off
• Paid holidays
• Clear path to increased responsibility and compensation

We are building something for the long term.

Our team works hard, collaborates well, and genuinely enjoys helping clients succeed. We encourage new ideas, invest in our people, and give our team members the opportunity to make a real impact.

If you enjoy continuous learning, accountability, and seeing the direct results of your work, we think you will enjoy being part of our team.

Qualifications

You should have:

• 3+ years of paid media experience
• Experience with Microsoft Ads and Meta Ads
• Experience managing real advertising budgets
• Strong understanding of lead generation
• Ability to evaluate performance beyond platform metrics
• Strong communication and organizational skills
• Ability to work Eastern Time business hours

Preferred Experience

• Home services marketing
• Google Local Services Ads
• Offline conversion tracking
• Landing page optimization
• Conversion rate optimization (CRO)
• ServiceTitan

Platforms & Tools

You should be comfortable working with:

• Google Ads
• Google Local Services Ads
• Microsoft Ads
• Meta Ads
• Google Ads Editor
• GA4
• CallRail
• ClickUp
• Slack

Experience with ServiceTitan is a plus but not required.

What Success Looks Like

Success in this role means:

• Campaigns consistently perform at or below KPI targets
• Performance issues are identified early
• Clients receive thoughtful, data-driven recommendations
• Lead quality and campaign efficiency continue to improve
• Multiple accounts are managed without important details falling through the cracks

We care about outcomes more than activity. If your work helps our clients generate better leads, improve efficiency, and grow their businesses, you are succeeding.