Media Buyer

NexTech Solutions; Memphis (TN); On-site; USD 60,000 - 80,000; Full time

Job summary

NexTech Solutions is seeking a skilled Media Buyer in Memphis, TN, focusing on Paid Search to enhance our digital marketing initiatives. The ideal candidate will manage and optimize multi-channel campaigns, including search, social, display, video, and TV.

You will set up campaigns, monitor performance, and develop strategies across various media platforms while advocating best practices. Candidates with 3 to 5 years of experience and strong Excel skills are encouraged to apply.

Qualifications

• 3 to 5 years of hands-on experience managing Paid Search campaigns.
• Experience with SA360 (Search Ads 360) preferred.
• Strong Excel skills, including vlookups and pivot tables.

Responsibilities

• Set up and manage search campaigns from start to finish, including keyword/ad copy development.
• Perform ongoing campaign optimization through bid adjustments and A/B testing.
• Regularly monitor platforms for bid opportunities and creative performance.

Skills

Paid Search campaign management

Excel (vlookups, pivot tables)

Attention to detail

Autonomous work

Tools

SA360

Google Ads

Microsoft Ads

Job description

We are seeking a skilled Media Buyer with a strong focus on Paid Search to support our growing digital marketing efforts. This role plays a critical part in executing and optimizing multi-channel campaigns including search, social, display, video, and both linear and connected TV. The ideal candidate is results-driven, detail-oriented, and comfortable working independently across a range of media channels.

Key Responsibilities

• Set up and manage search campaigns from start to finish, including keyword/ad copy development, tracking, and budget management.
• Perform ongoing campaign optimization through bid adjustments, keyword expansion, negative keyword strategy, and A/B testing.
• Regularly monitor platforms for bid opportunities, creative performance, and delivery issues.
• Generate pacing and performance reports, proactively identifying areas for improvement.
• Partner with peers across paid media channels to align cross-channel strategies.
• Develop bid rule strategies at campaign, ad group, and keyword levels.
• Stay current with platform best practices, tools, and optimization strategies.

Requirements

• 3 to 5 years of hands‑on experience managing Paid Search campaigns.
• Experience with SA360 (Search Ads 360) preferred.
• Familiarity with advertising platforms such as Google Ads and Microsoft Ads.
• Strong Excel skills (vlookups, pivot tables, and data visualization).
• Demonstrated attention to detail and accuracy in campaign execution.
• Ability to work autonomously and provide clear recommendations to internal teams.

Preferred Experience

• Background in an in‑house marketing team or digital agency setting.
• Experience working directly with advertising platforms (Google or Microsoft).
• Familiarity with programmatic buying or linear TV is a plus.

Ideal Candidate Profile

We are looking for someone who thrives in an independent contributor role, understands the nuances of search campaign execution, and can collaborate across functions to improve results. The right candidate will be analytical, proactive, and a strong communicator.