Paid Media Performance Creative Strategist

Lipscomb University; Nashville (TN); On-site; USD 85,000 - 115,000; Full time

Job summary

Lipscomb University is seeking a Performance Creative Strategist to own the creative strategy and execution behind our paid media campaigns. You will test concepts, optimize hooks, and craft assets that stand out in higher-education ads.

Lead analysis, develop testing roadmaps, and present insights to University Marketing leadership, ensuring brand alignment with Lipscomb’s mission while leveraging AI to enhance performance.

Qualifications

• Bachelor’s degree or equivalent in marketing or related field.
• 2+ years creating, analyzing or optimizing paid digital advertising assets.
• Advanced Excel or Google Sheets, incl. pivot tables & lookups.
• Fluency in performance metrics: hook rate, CTR, frequency, conversions.
• Proficiency in analytics tools and research platforms.
• Strong copywriting for hooks, headlines and CTAs.
• Experience scripting, storyboarding, and video asset production.

Responsibilities

• Creative analysis and testing, weekly asset-level reviews.
• Monitor metrics: hook rate, hold rate, CTR, frequency, conversions.
• Build dashboards tracking performance by concept, angle, hook and format.
• Maintain output: develop and launch new concepts across cycles.
• Create a testing roadmap with hypotheses and goals.
• Leverage AI tools to streamline analysis and insights.
• Present clear findings to University Marketing leadership.

Skills

Paid advertising

Creative testing

Excel/Sheets

Copywriting

Data visualization

AI in marketing

Education

Bachelor’s degree in marketing or related field

Tools

Analytics platforms

Job description

Lipscomb University is seeking a Performance Creative Strategist to own the creative strategy and execution behind our paid media campaigns. You will test concepts, optimize hooks, and craft assets that stand out in higher-education ads.

Lead analysis, develop testing roadmaps, and present insights to University Marketing leadership, ensuring brand alignment with Lipscomb’s mission while leveraging AI to enhance performance.