Performance Creative Lead | Data-Driven Ad Strategy

Acadia.io; Atlanta (GA); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

16 Paid Holidays

Paid vacation and sick time

Closed Christmas Eve through New Year\

Health benefits

401k and Equity Grants

Education Reimbursements

Growth opportunities

Flexible working hours

Job summary

Acadia in Atlanta, GA seeks an ambitious Performance Creative strategist to join our team. You will craft innovative campaigns across Paid Social, Programmatic, YouTube, Display, Google and Amazon, aligning creative with channel testing needs and KPIs, working with designers and editors beside Acadia’s paid media teams.

You will own monthly or quarterly creative plans, manage budgets, guide asset libraries, and translate data learnings into actionable insights.

Qualifications

• At least 1+ year of owning and managing client relationships to meet creative deliverables.
• Demonstrated ability to develop and produce performance-driven campaigns.
• Understanding of the marketing funnel and its application to paid media platforms.
• Ability to analyze media testing and scaling structures across multiple platforms.
• Understanding of elements that make winning ads and effective copy.

Responsibilities

• Own and develop innovative performance-centric integrated creative campaigns for clients.
• Produce monthly or quarterly creative plans with assets for testing.
• Manage client’s monthly creative budget for performance-focused assets.
• Conceptualize creative strategy for new business prospects and articulate value.
• Analyze data and performance to inform future campaigns and provide actionable takeaways.
• Create creative test roadmaps backed by data and logic.
• Oversee production timelines to meet client deliverables.
• Stay ahead of emerging formats and channels for brand-response campaigns.
• Strategize across Paid Social, Programmatic, YouTube, Display, Google and Amazon needs.
• Brief designers and editors on client projects and feedback.

Skills

Client management

Creative development

Funnel optimization

Data analysis

Ad platform knowledge

Copywriting

Design skills

Tools

FB Ads Manager

TikTok Ads

YouTube Ads

Google Ads

Programmatic

Job description

Acadia in Atlanta, GA seeks an ambitious Performance Creative strategist to join our team. You will craft innovative campaigns across Paid Social, Programmatic, YouTube, Display, Google and Amazon, aligning creative with channel testing needs and KPIs, working with designers and editors beside Acadia’s paid media teams.

You will own monthly or quarterly creative plans, manage budgets, guide asset libraries, and translate data learnings into actionable insights.