Digital Marketing Specialist, University Communication and Marketing

Lipscomb University; Nashville (TN); On-site; USD 50,000 - 70,000; Full time

Job summary

An educational institution in Nashville is seeking a Digital Marketing Specialist to manage and optimize digital advertising campaigns. This role involves hands-on experience with platforms like Google Ads and Meta Ads, along with data analysis to drive enrollment growth. Ideal candidates have 1-3 years of experience and strong organizational skills. Join us to shape the future and impact students' lives through effective digital marketing.

Qualifications

• 1-3 years of experience in digital campaign management.
• Hands-on experience with Google Ads and Meta Ads preferred.
• Ability to manage multiple priorities effectively.

Responsibilities

• Build, launch, and manage digital advertising campaigns.
• Monitor performance and analyze results.
• Translate data into actionable insights.

Skills

Digital campaign management

Google Ads

Meta Ads

Data analysis

Strong organizational skills

Tools

GA4

Google Tag Manager

CRM platforms

Content Management Systems (CMS)

Job description

About the Role

At Lipscomb University, our mission is to educate students for lives of purpose, service, and leadership. Every part of our work, including marketing, plays a role in opening doors for students to experience that transformation.

The Digital Marketing Specialist will help us extend that mission by connecting prospective students with the opportunities Lipscomb offers. In this role, you will gain hands-on experience in digital advertising while also contributing to the strategies that drive enrollment and elevate our brand. You will be mentored by experienced colleagues, collaborate with creative partners, and take ownership of projects that make an immediate impact. This position reports to the Director of Digital Marketing.

This is an opportunity not only to grow your skills, but also to advance the mission of a university changing lives every day.

What You’ll Do

• Build, launch, and manage digital advertising campaigns across platforms like Google Ads, Meta Ads, and other emerging channels
• Monitor performance, analyze results, and make data-informed adjustments to maximize effectiveness
• Translate data into clear, actionable insights through reporting with GA4, ad dashboards, and CRM systems
• Work alongside creative teams to produce compelling ad content that resonates with prospective students
• Keep projects on schedule, ensuring excellence and accountability in delivery
• Experiment with new tools, strategies, and audiences to expand Lipscomb’s reach and impact

What We’re Looking For

• 1-3 years of experience in digital campaign management (agency or in‑house)
• Hands‑on experience with Google Ads and Meta Ads; familiarity with GA4, Google Tag Manager, CRM platforms, and Content Management Systems (CMS) is preferred
• Strong organizational skills with the ability to manage multiple priorities
• A proactive mindset, eager to solve problems, learn quickly, and adapt in a fast‑paced environment
• Genuine enthusiasm for working within a mission‑driven team focused on student outcomes

Why This Role Matters

Every ad campaign is more than just numbers on a dashboard. It is a bridge connecting students with an education that can shape their future. Your work will play a vital role in sharing Lipscomb’s story, expanding our reach, and ensuring more students have the opportunity to encounter the life‑changing education we provide.

If you meet the requirements above and are passionate about digital marketing, driving growth, and innovation, we encourage you to apply and join us in shaping the future of Lipscomb University.