Paid Media Operations Lead: Tracking & Insights

Expedia; Chicago (IL); On-site; USD 104,000 - 146,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group in Chicago is seeking a Paid Media Operations Manager to own tagging, tracking pixels, and measurement across paid campaigns. You will establish governance, troubleshoot data flows, and partner with Analytics to drive actionable reporting.

The role collaborates with media strategists, digital operations, and agencies to improve workflows and ensure data quality. The total cash range is $104,000 to $145,500 with potential growth based on performance.

Qualifications

• 3–5 years of experience in paid media operations, advertising operations, performance marketing infrastructure, campaign trafficking, or related digital marketing discipline.
• Bachelor’s degree in marketing, business, analytics, data, or related field; or equivalent professional experience.
• Strong knowledge of landing page tagging, tracking pixels, URL structures, taxonomy management, event setup, and campaign measurement across paid channels.
• Experience with measurement governance, dashboards, BI tools, and reporting workflows (Tableau, Looker, Power BI or similar).
• Familiar with data flows, tag management systems, API integrations, and SQL/Python for data validation.

Responsibilities

• Own landing page tagging, tracking pixels, campaign parameters, event tracking, and measurement readiness across paid media campaigns.
• Establish tracking governance across platforms, taxonomy standards, QA processes, documentation, and pre-launch checks.
• Support and troubleshoot API connections and data flows between media platforms, analytics tools, reporting environments, and internal systems.
• Partner with Analytics to define reporting requirements, validate data quality, and improve dashboards for campaign analysis.
• Collaborate with media strategists, channel owners, digital operations, and agencies to resolve measurement issues and improve workflows.
• Provide bounded backup support for campaign trafficking during peak periods while maintaining accountability for measurement operations.

Skills

Paid media operations

Campaign measurement

Tracking pixels

Data governance

Communication & collaboration

Education

Bachelor's degree in marketing, business, analytics, data, communications, or related field

Tools

SQL

Python

Tableau

Looker

Power BI

Job description

Expedia Group in Chicago is seeking a Paid Media Operations Manager to own tagging, tracking pixels, and measurement across paid campaigns. You will establish governance, troubleshoot data flows, and partner with Analytics to drive actionable reporting.

The role collaborates with media strategists, digital operations, and agencies to improve workflows and ensure data quality. The total cash range is $104,000 to $145,500 with potential growth based on performance.