Senior Paid Search Specialist

Swoon; Chicago (IL); Hybrid; USD 51,143,400 - 72,840,600; Full time

Job summary

A company in the airline industry is seeking a Senior Paid Search Specialist/Analyst to join their team in Chicago, IL (hybrid). The role involves managing paid search campaigns, analyzing performance metrics, and collaborating with stakeholders. Candidates should have over 3 years of experience in this field, with a strong focus on innovative growth strategies and effective budget management. There is substantial potential for contract extension or conversion into a permanent role.

Qualifications

• 3+ years of experience in paid search campaigns, either in-house or agency.
• Familiar with budget pacing for campaigns.

Responsibilities

• Conceptualize and test new Paid Search campaigns based on business goals.
• Measure and report performance against KPIs and ROAS.
• Develop creative growth strategies for Paid Search.

Skills

Paid Search Campaign Management

Analytical Skills

Cross-collaboration

Stakeholder Management

Tools

SEMrush

Google Keyword Planner

Looker Studio

Job description

Our client within the airline/travel industry is hiring a Senior Paid Search Specialist/Analyst to join their busy and growing paid media team supporting a wide range of stakeholders and cross functional teams!

Pay Rate: Up to $45/hour (some flex - DOE)

Contract Duration: 1 year (40 hours/week)

*High likelihood to extend/convert to FTE - this hire is due to growth!

Location: Chicago, IL (hybrid)

Experience Required:

• 3+ years of experience working on paid search campaigns end-to-end (open to agency or in-house, travel/airline industry experience a big plus!)
• 25% Conceptualize, research, create, and test new Paid Search campaigns based on business objectives and goals; ensure accurate tracking and implement optimizations including but not limited to keyword expansions, negative keywords, general keyword management, bid modifications, etc.
• 25% Utilize strong analytical ability to measure and report performance for Paid Search campaigns and assess against goal (KPIs, ROAS); summarize performance and test results for leadership on a regular basis.
• 20% Brainstorm new creative growth strategies for Paid Search campaigns; knowledge and experience with advanced Google Search capabilities to test and implement
• 15% Collaborate with external agencies, internal stakeholders, and vendors regularly; contribute to cross-channel planning and strategic initiatives
• 5% Responsible for Paid Search budget pacing and ensuring budgets are spent effectively to reach campaign goals ($2-5M/annually)
• Skilled in cross-collaboration and stakeholder management working in complex enterprise environments
• Additional experience utilizing Microsoft Ads, CM360, SEMrush, Google Keyword Planner, Looker Studio - a plus!