Paid Media Measurement & Ops Lead

11105 Expedia, Inc.; Chicago (IL); On-site; USD 104,000 - 146,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Employee Assistance Program

Wellness & travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group in Chicago is seeking a Paid Media Operations Manager to own tagging, tracking, and measurement readiness across paid media campaigns, partnering with analytics to drive more useful campaign insights.

You will coordinate with media strategists, digital operations, and agencies to resolve issues, establish governance, and ensure accurate data flows. A 3–5 year background in paid media operations and a bachelor’s degree are expected, with strong BI and SQL skills.

Qualifications

• 3–5 years in paid media operations or related digital marketing discipline.
• Bachelor’s degree in marketing, business, analytics, data, communications, or related field.
• Strong knowledge of landing page tagging, tracking pixels, URL structure, taxonomy management, event setup, and campaign measurement across paid social, display, programmatic, or search channels.
• Experience with measurement governance, dashboards, BI tools, and reporting workflows (Tableau, Looker, Power BI).
• Familiar with data flows, tag management systems, API connections; proficient in SQL/Python/Querybook to validate data.

Responsibilities

• Own landing page tagging, tracking pixels, campaign parameters, event tracking, and measurement readiness across paid media campaigns.
• Establish tracking governance across platforms and landing experiences, including taxonomy standards, quality assurance processes, documentation, and pre-launch checks.
• Support and troubleshoot API connections and data flows between media platforms, analytics tools, reporting environments, and internal systems.
• Partner with Analytics to define reporting requirements, validate data quality, improve dashboards, and make performance reporting more useful for campaign analysis.
• Work with media strategists, channel activation owners, digital operations, and agency partners to resolve measurement issues, improve workflows, and reduce operational friction.
• Provide bounded backup support for campaign trafficking or low-risk execution tasks during peak periods while maintaining primary accountability for measurement operations and enablement.

Skills

Paid media operations

Advertising operations

Performance marketing

Campaign trafficking

Data-driven decision making

Education

Bachelor's degree in marketing, business, analytics, data, or related field

Tools

Tableau

Looker

Power BI

SQL

Python

Querybook

Job description

Expedia Group in Chicago is seeking a Paid Media Operations Manager to own tagging, tracking, and measurement readiness across paid media campaigns, partnering with analytics to drive more useful campaign insights.

You will coordinate with media strategists, digital operations, and agencies to resolve issues, establish governance, and ensure accurate data flows. A 3–5 year background in paid media operations and a bachelor’s degree are expected, with strong BI and SQL skills.