Paid Media Operations Manager

Expedia Group; Chicago (IL); On-site; USD 104,000 - 146,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Travel discounts

IATAN membership

Job summary

Expedia Group in Chicago is seeking a Paid Media Operations Manager to lead measurement readiness, tagging, and data flows across paid media campaigns. You will own landing page tagging, tracking pixels, event setup, and ensure governance across platforms.

Collaborate with Analytics, channel managers, and agencies to define reporting requirements, validate data quality, and improve dashboards using Tableau, Looker, Power BI. The role requires 3–5 years in related fields and a bachelor’s degree.

Qualifications

• Bachelor's degree in marketing, business, analytics, data, communications, or related field.
• Strong knowledge of landing page tagging, tracking pixels, URL structure, taxonomy management, event setup, and campaign measurement across paid channels.
• Experience with measurement governance, dashboards, BI tools, and reporting workflows (Tableau, Looker, Power BI).
• Familiarity with data flows, platform integrations, tag management systems, conversion APIs, server-side tracking, and cross-platform attribution.
• Ability to use SQL, Python, or Querybook to validate or troubleshoot performance data.
• Clear communication, documentation of workflows, and collaboration with channel managers, analysts, and external agencies.

Responsibilities

• Own landing page tagging, tracking pixels, campaign parameters, event tracking, and measurement readiness across paid media campaigns.
• Establish tracking governance across platforms and landing experiences, including taxonomy standards and QA processes.
• Troubleshoot API connections and data flows between media platforms, analytics tools, and internal systems.
• Partner with Analytics to define reporting requirements, validate data quality, and improve dashboards for campaign analysis.
• Work with media strategists and agency partners to resolve measurement issues and reduce friction.
• Provide bounded backup support during peak periods while maintaining primary accountability for measurement operations.

Skills

Paid media operations

Advertising operations

Campaign trafficking

Data analysis

Communication

Education

Bachelor's degree

Marketing/Analytics

Tools

Tableau

Looker

Power BI

SQL

Python

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.Paid Media Operations ManagerIntroduction to the teamExpedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world.The Paid Media Operations Manager role sits within Supply Marketing and supports partner growth through efficient, insight-led paid media. This role focuses on measurement operations and technical enablement, helping ensure data flows, reporting structures, and tracking foundations support better decisions across paid media.In this role, you will:Own landing page tagging, tracking pixels, campaign parameters, event tracking, and measurement readiness across paid media campaignsEstablish tracking governance across platforms and landing experiences, including taxonomy standards, quality assurance processes, documentation, and pre-launch checksSupport and troubleshoot application programming interface connections and data flows between media platforms, analytics tools, reporting environments, and internal systemsPartner with Analytics to define reporting requirements, validate data quality, improve dashboards, and make performance reporting more useful for campaign analysis and decision-makingWork with media strategists, channel activation owners, digital operations, and agency partners to resolve measurement issues, improve workflows, and reduce operational frictionProvide bounded backup support for campaign trafficking or low-risk execution tasks during peak periods while maintaining primary accountability for measurement operations and enablementExperience and qualifications:You have 3-5 years of experience in paid media operations, advertising operations, performance marketing infrastructure, campaign trafficking, or a closely related digital marketing disciplineYou have a bachelor’s degree in marketing, business, analytics, data, communications, or related technical field; or Equivalent related professional experienceYou have strong working knowledge of landing page tagging, tracking pixels, URL structure, taxonomy management, event setup, and campaign measurement across paid social, display, programmatic, or search channelsYou have experience with measurement governance, quality assurance, dashboards, business intelligence tools, and reporting workflows, including Tableau, Looker, Power BI, or similar platformsYou are familiar with data flows, platform integrations, tag management systems, conversion application programming interfaces, server-side tracking, or cross-platform attribution, and you can use tools such as Structured Query Language, Python, or Querybook to validate or troubleshoot performance dataYou communicate clearly, document workflows and launch requirements, pay close attention to data quality, and collaborate effectively with channel managers, strategists, analysts, creative partners, digital operations partners, and external agenciesThe total cash range for this position in Chicago is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Benefits and perksExpedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life .Accommodation requestsExpedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation .About Expedia GroupExpedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.Important noticeEmployment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/ .Equal OpportunityExpedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.