Paid Media Operations Lead - Data-Driven Measurement

Expedia Group; Chicago (IL); On-site; USD 104,000 - 146,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Travel discounts

IATAN membership

Job summary

Expedia Group in Chicago is seeking a Paid Media Operations Manager to lead measurement readiness, tagging, and data flows across paid media campaigns. You will own landing page tagging, tracking pixels, event setup, and ensure governance across platforms.

Collaborate with Analytics, channel managers, and agencies to define reporting requirements, validate data quality, and improve dashboards using Tableau, Looker, Power BI. The role requires 3–5 years in related fields and a bachelor’s degree.

Qualifications

• Bachelor's degree in marketing, business, analytics, data, communications, or related field.
• Strong knowledge of landing page tagging, tracking pixels, URL structure, taxonomy management, event setup, and campaign measurement across paid channels.
• Experience with measurement governance, dashboards, BI tools, and reporting workflows (Tableau, Looker, Power BI).
• Familiarity with data flows, platform integrations, tag management systems, conversion APIs, server-side tracking, and cross-platform attribution.
• Ability to use SQL, Python, or Querybook to validate or troubleshoot performance data.
• Clear communication, documentation of workflows, and collaboration with channel managers, analysts, and external agencies.

Responsibilities

• Own landing page tagging, tracking pixels, campaign parameters, event tracking, and measurement readiness across paid media campaigns.
• Establish tracking governance across platforms and landing experiences, including taxonomy standards and QA processes.
• Troubleshoot API connections and data flows between media platforms, analytics tools, and internal systems.
• Partner with Analytics to define reporting requirements, validate data quality, and improve dashboards for campaign analysis.
• Work with media strategists and agency partners to resolve measurement issues and reduce friction.
• Provide bounded backup support during peak periods while maintaining primary accountability for measurement operations.

Skills

Paid media operations

Advertising operations

Campaign trafficking

Data analysis

Communication

Education

Bachelor's degree

Marketing/Analytics

Tools

Tableau

Looker

Power BI

SQL

Python

Job description

Expedia Group in Chicago is seeking a Paid Media Operations Manager to lead measurement readiness, tagging, and data flows across paid media campaigns. You will own landing page tagging, tracking pixels, event setup, and ensure governance across platforms.

Collaborate with Analytics, channel managers, and agencies to define reporting requirements, validate data quality, and improve dashboards using Tableau, Looker, Power BI. The role requires 3–5 years in related fields and a bachelor’s degree.