Paid Media Analytics Lead: Insights & Budget Optimization

CDW; Rosemont (IL); On-site; USD 70,000 - 110,000; Full time

Job summary

CDW in Rosemont, IL is seeking a data-driven Paid Media Analytics Specialist to oversee and optimize a large paid media program across Google, Meta, LinkedIn and other digital channels. You will partner with an external media agency to analyze performance and translate data into insights for marketing leadership.

The role emphasizes analytics, reporting, budget oversight and strategic recommendations, with a focus on CAC, ROAS, conversion rates and attribution.

Qualifications

• 3+ years of paid media analytics or digital advertising experience.
• Strong Google Ads performance analysis experience.
• Advanced Excel/spreadsheet skills.
• Experience building reports, dashboards, and performance analyses.
• Familiarity with CAC, ROAS, conversion rates and budget pacing.
• Experience working with external agencies or vendors.
• Strong communication skills and ability to present insights to stakeholders.

Responsibilities

• Oversee and optimize a large paid media program across Google, Meta, LinkedIn and other digital channels.
• Act as internal partner to an external media agency and translate data into actionable insights.
• Analyze campaign performance and evaluate budget efficiency.
• Provide strategic recommendations to marketing leadership based on findings.

Skills

Paid media analytics

Google Ads analysis

Advanced Excel

Reports & dashboards

CAC & ROAS understanding

External agency collaboration

Stakeholder communication

Tools

GA4

HubSpot

Looker

Tableau

Job description

CDW in Rosemont, IL is seeking a data-driven Paid Media Analytics Specialist to oversee and optimize a large paid media program across Google, Meta, LinkedIn and other digital channels. You will partner with an external media agency to analyze performance and translate data into insights for marketing leadership.

The role emphasizes analytics, reporting, budget oversight and strategic recommendations, with a focus on CAC, ROAS, conversion rates and attribution.