Paid Media Operations Manager

Expedia; Chicago (IL); On-site; USD 104,000 - 146,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group in Chicago is seeking a Paid Media Operations Manager to own tagging, tracking pixels, and measurement across paid campaigns. You will establish governance, troubleshoot data flows, and partner with Analytics to drive actionable reporting.

The role collaborates with media strategists, digital operations, and agencies to improve workflows and ensure data quality. The total cash range is $104,000 to $145,500 with potential growth based on performance.

Qualifications

• 3–5 years of experience in paid media operations, advertising operations, performance marketing infrastructure, campaign trafficking, or related digital marketing discipline.
• Bachelor’s degree in marketing, business, analytics, data, or related field; or equivalent professional experience.
• Strong knowledge of landing page tagging, tracking pixels, URL structures, taxonomy management, event setup, and campaign measurement across paid channels.
• Experience with measurement governance, dashboards, BI tools, and reporting workflows (Tableau, Looker, Power BI or similar).
• Familiar with data flows, tag management systems, API integrations, and SQL/Python for data validation.

Responsibilities

• Own landing page tagging, tracking pixels, campaign parameters, event tracking, and measurement readiness across paid media campaigns.
• Establish tracking governance across platforms, taxonomy standards, QA processes, documentation, and pre-launch checks.
• Support and troubleshoot API connections and data flows between media platforms, analytics tools, reporting environments, and internal systems.
• Partner with Analytics to define reporting requirements, validate data quality, and improve dashboards for campaign analysis.
• Collaborate with media strategists, channel owners, digital operations, and agencies to resolve measurement issues and improve workflows.
• Provide bounded backup support for campaign trafficking during peak periods while maintaining accountability for measurement operations.

Skills

Paid media operations

Campaign measurement

Tracking pixels

Data governance

Communication & collaboration

Education

Bachelor's degree in marketing, business, analytics, data, communications, or related field

Tools

SQL

Python

Tableau

Looker

Power BI

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors- Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Paid Media Operations Manager

Introduction to the team Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world.

In this role, you will:

• Own landing page tagging, tracking pixels, campaign parameters, event tracking, and measurement readiness across paid media campaigns
• Establish tracking governance across platforms and landing experiences, including taxonomy standards, quality assurance processes, documentation, and pre-launch checks
• Support and troubleshoot application programming interface connections and data flows between media platforms, analytics tools, reporting environments, and internal systems
• Partner with Analytics to define reporting requirements, validate data quality, improve dashboards, and make performance reporting more useful for campaign analysis and decision‑making
• Work with media strategists, channel activation owners, digital operations, and agency partners to resolve measurement issues, improve workflows, and reduce operational friction
• Provide bounded backup support for campaign trafficking or low‑risk execution tasks during peak periods while maintaining primary accountability for measurement operations and enablement

Experience and qualifications:

• You have 3-5 years of experience in paid media operations, advertising operations, performance marketing infrastructure, campaign trafficking, or a closely related digital marketing discipline
• You have a bachelor’s degree in marketing, business, analytics, data, communications, or related technical field; or Equivalent related professional experience
• You have strong working knowledge of landing page tagging, tracking pixels, URL structure, taxonomy management, event setup, and campaign measurement across paid social, display, programmatic, or search channels
• You have experience with measurement governance, quality assurance, dashboards, business intelligence tools, and reporting workflows, including Tableau, Looker, Power BI, or similar platforms
• You are familiar with data flows, platform integrations, tag management systems, conversion application programming interfaces, server-side tracking, or cross-platform attribution, and you can use tools such as Structured Query Language, Python, or Querybook to validate or troubleshoot performance data
• You communicate clearly, document workflows and launch requirements, pay close attention to data quality, and collaborate effectively with channel managers, strategists, analysts, creative partners, digital operations partners, and external agencies

Salary and benefits

The total cash range for this position in Chicago is $104,000.00 to $145,500.00. Employees in this role have the potential to increase their pay up to $166,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

• Medical, dental, and vision coverage
• Paid time off
• An Employee Assistance Program
• Wellness and travel reimbursement
• Travel discounts
• International Airlines Travel Agent Network (IATAN) membership

Accommodation Requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands – Expedia, Hotels.com, and Vrbo – along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease. Expedia Group is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time.

Expedia Group's ecosystem includes three flagship consumer brands – Expedia, Hotels.com, and Vrbo – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.