Paid Media Marketing Executive

Mainline Menswear Ltd.; Scarborough (ME); On-site; USD 60,000 - 80,000; Full time

Job summary

Mainline Menswear Ltd. in Scarborough, ME is seeking a Social Media Campaign Specialist to plan, execute, and optimize paid social campaigns across major platforms.

You will collaborate with the Social Lead and Paid Media Manager to align paid efforts with organic strategies during key brand moments. You will briefing the creative team, testing ad creatives, and monitoring performance metrics daily to ensure campaigns meet ROI targets.

Responsibilities

• Campaign Execution: Set up, launch, and daily manage paid social campaigns across Meta, TikTok, Snapchat, and Pinterest.
• Video & Search Advertising: Support the management of YouTube Ads campaigns to drive brand awareness and consideration.
• Cross-Team Collaboration: Work with Social Lead and Paid Media Manager to align paid campaigns with organic strategies & brand moments.
• Creative Briefing & Optimisation: Brief, develop, and test high-performing ad creatives (video, imagery, copy) for each platform.
• Performance Monitoring: Daily checks on budgets, spend, and KPIs (ROAS, CPA, CTR, CPC) to stay on target.
• A/B Testing: Build and execute a rigorous testing roadmap across audiences, creatives, placements, and landing pages.
• Data Analysis & Reporting: Use dashboards and Google Analytics 360 to pull data, identify trends, and provide insights for weekly/monthly reports.
• Trend & Platform Awareness: Stay updated on new ad formats, tracking updates (Pixel, Conversions API), and competitor strategies in retail/fashion.

Skills

Paid social management

Data analysis

A/B testing

Campaign optimization

Tools

Google Analytics 360

Job description

• Campaign Execution: Set up, launch, and daily manage paid social campaigns across key platforms, including Meta (Facebook & Instagram), TikTok, Snapchat, and Pinterest.
• Video & Search Advertising: Support the management of YouTube Ads campaigns to drive both brand awareness and consideration.
• Cross-Team Collaboration: Work closely with the Social Lead and Paid Media Manager to ensure paid campaigns complement organic social strategies and major brand moments.
• Creative Briefing & Optimisation: Collaborate with the creative team to brief, develop, and continuously test high-performing ad creatives (video, imagery, and copy) tailored to each specific platform.
• Performance Monitoring: Maintain daily checks on budgets, spend, and key performance indicators (ROAS, CPA, CTR, and CPC) to ensure campaigns are pacing efficiently against targets.
• A/B Testing: Assist in building and executing a rigorous testing roadmap across audiences, creatives, placements, and landing pages to maximise efficiency.
• Data Analysis & Reporting: Use platform dashboards and Google Analytics 360 to pull data, identify trends, and provide actionable insights for weekly and monthly marketing reports.
• Trend & Platform Awareness: Stay up to date with emerging ad formats, tracking updates (e.g., Pixel and Conversions API updates), and competitor paid strategies within the retail and fashion sectors.