Paid Media Manager: Scale Google Ads & Local Leads

Summa; Houston (TX); In loco; USD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

Summa is seeking a highly analytical Paid Media Manager in Houston to own and scale a multi-channel paid acquisition engine, with a primary focus on Google Ads. This role involves managing a substantial budget, optimizing for conversion efficiency, and expanding local market coverage across a large national footprint.

It is a hands-on position requiring comfort working directly in platforms, analyzing performance data, and driving revenue through high-quality inbound leads and optimized landing

Competenze

• 5+ years of hands-on experience in paid search and performance marketing.
• Proven success driving lead generation and conversion performance.
• Strong analytical mindset with experience optimizing CPL, CPA, and conversion rates.
• Familiarity with GA4 and conversion tracking.

Mansioni

• Own and execute paid media campaigns across Google Ads (Search, Performance Max, Local Services Ads) and supporting channels.
• Manage and optimize national and local lead generation campaigns.
• Expand and scale campaign coverage across new markets and locations.
• Optimize campaigns based on lead quality, conversion rates, and ROI.
• Continuously test bidding strategies, targeting, and campaign structures.
• Analyze campaign performance and make data-driven decisions to improve outcomes.
• Drive high-intent inbound leads that convert into revenue.
• Balance cost efficiency (CPL/CPA) with lead quality.
• Partner with internal teams to improve conversion rates across the full funnel.
• Evaluate and improve landing page performance including bounce rates, engagement, and conversion rates.
• Provide direction to UX and design teams to enhance conversion performance.
• Take a full-funnel approach from ad click through final conversion.
• Manage external agency partners for campaign execution in select markets.
• Delegate work where appropriate while maintaining ownership of overall performance.
• Ensure agency accountability to KPIs and measurable results.

Conoscenze

Paid search

Performance marketing

Google Ads

Lead generation

Analytical mindset

Independent work

Strumenti

GA4

Conversion tracking

Descrizione del lavoro

Summa is seeking a highly analytical Paid Media Manager in Houston to own and scale a multi-channel paid acquisition engine, with a primary focus on Google Ads. This role involves managing a substantial budget, optimizing for conversion efficiency, and expanding local market coverage across a large national footprint.

It is a hands-on position requiring comfort working directly in platforms, analyzing performance data, and driving revenue through high-quality inbound leads and optimized landing