Head of Paid Media & Growth Strategy

Jobot; Houston (TX); On-site; USD 165,000 - 205,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision coverage

PTO and retirement plan

Job summary

Jobot seeks a strategic, analytical Head of Performance Marketing to lead multimillion-dollar paid media investments across multiple brands. You will steer Google Ads, Performance Max, and cross-market campaigns to drive customer acquisition and revenue growth.

The role demands strong leadership, deep analytics, and collaboration with senior stakeholders to scale marketing initiatives and improve ROAS across the platform. Houston-on-site, permanent position.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience leading performance marketing, paid media, or digital customer acquisition strategies.
• Advanced Google Ads expertise, including Search, Performance Max, campaign optimization, bidding strategies, and conversion tracking.
• Demonstrated experience managing multimillion-dollar annual paid media budgets.
• Strong understanding of ROAS, CAC, CPL, attribution, conversion optimization, and revenue-based performance-measurement.
• Experience managing paid media across multiple brands, locations, or geographic markets.
• Proven ability to manage and challenge external agencies while driving measurable results.
• Strong analytical, communication, and leadership skills.
• Experience in high-growth, multi-location consumer services or similar environments.

Responsibilities

• Lead paid media strategy, execution, and optimization across multiple brands and markets.
• Oversee multimillion-dollar annual advertising budgets, with a strong emphasis on Google Ads.
• Drive performance across Google Search, Performance Max, Local Services Ads, and other paid acquisition channels.
• Optimize marketing investments based on ROAS, CAC, CPL, conversion rates, and revenue performance.
• Manage agency relationships, evaluate campaign effectiveness, and identify opportunities to improve performance.
• Develop scalable marketing strategies, reporting frameworks, and optimization processes.
• Partner with internal stakeholders to align marketing investments with business objectives.
• Provide strategic direction and leadership to support continued organizational growth.

Skills

Strategic thinking

Analytical skills

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Performance Max

Local Services Ads

Campaign optimization tools

Job description

Jobot seeks a strategic, analytical Head of Performance Marketing to lead multimillion-dollar paid media investments across multiple brands. You will steer Google Ads, Performance Max, and cross-market campaigns to drive customer acquisition and revenue growth.

The role demands strong leadership, deep analytics, and collaboration with senior stakeholders to scale marketing initiatives and improve ROAS across the platform. Houston-on-site, permanent position.