Senior PPC Media Specialist

Integratedcooling; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Infragistics seeks a Senior PPC / Paid Media Specialist to own and scale paid acquisition across search and social for multiple brands. This hands-on role blends strategy with execution, driving lead quality and pipeline while aligning with Product Marketing on messaging and priorities.

You will manage campaigns end-to-end across Google Ads, LinkedIn, Bing, Amazon Ads and paid social, optimize for CPL and CAC, and work with Sales/RevOps to improve attribution and velocity.

Qualifications

• 5–7+ years managing PPC campaigns (B2B SaaS preferred).
• Hands-on experience with Google Ads and LinkedIn Ads.
• Deep experience with advanced bidding strategies (tROAS, tCPA).
• Experience with audience layering, exclusions, and first‑party data activation.
• Strong understanding of demand generation funnels and lead qualification.
• Experience optimizing campaigns based on downstream metrics (MQL → SQL → Revenue).
• Comfortable working with data, dashboards, and performance reporting.

Responsibilities

• Own, develop and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social.
• Build and manage campaigns for lead generation, paid social, ABM, retargeting, and product‑led growth.
• Recommend budget allocation and reallocation based on performance, seasonality, and business priorities.
• Identify whitespace opportunities across keywords, audiences, platforms, and ad formats.
• Align paid media efforts to funnel stages and campaign goals.
• Drive MQLs, SQLs, and pipeline contribution, not just traffic.
• Partner with Sales and RevOps to ensure strong lead quality and attribution.
• Optimize toward CPL, CAC, conversion rate, and pipeline velocity.
• Build, launch, and manage campaigns end‑to‑end across platforms.
• Own campaign structure, targeting, bidding strategies, budgets, and pacing.
• Continuously optimize for CPL, conversion rate, lead quality, and scale.
• Optimize campaigns with prioritized tests based on impact, effort, and learning potential.
• Conduct in‑depth keyword research to identify high‑intent, high‑ROI opportunities.
• Manage match types, negatives, and keyword expansion.
• Optimize campaigns for relevance, efficiency, and quality score.
• Partner with Product Marketing to write, test, and refine ad copy across search, social, display, and video formats.
• Partner with design and content teams to develop effective creative.
• Run structured tests on messaging, formats, offers, and audiences.
• Partner with Product Marketing to improve landing page performance.
• Ensure alignment between ad intent, messaging, and user experience.
• Use performance data to recommend page‑level improvements.
• Build and manage remarketing and retargeting campaigns.
• Support ABM, product‑led, and sales‑led motions with tailored audience strategies.
• Improve efficiency by re‑engaging known users and accounts.
• Monitor competitor PPC activity to inform keyword, creative, and bidding decisions.
• Translate performance data into clear, actionable recommendations.
• Maintain dashboards and reports for leadership and stakeholders.
• Own paid media measurement across platforms, analytics tools, and CRM.
• Ensure accurate conversion tracking, offline conversion imports, and attribution alignment.
• Report out on OKR progression weekly within team and monthly to key stakeholders.
• Clearly communicate performance, insights, and recommendations to non‑paid stakeholders.
• Translate data into concise narratives for leadership.
• Proactively flag risks, opportunities, and performance shifts.
• Manage paid media programs across multiple brands with distinct ICPs and funnel motions.
• Balance short‑term performance with long‑term growth and experimentation.
• Make informed tradeoffs across brands, channels, and campaigns based on business impact.

Skills

PPC management

Google Ads

LinkedIn Ads

tROAS bidding

audience targeting

lead qualification

data dashboards

performance reporting

Tools

6sense

Demandbase

HubSpot

Marketo

Salesforce Marketing Cloud

Job description

The Senior PPC / Paid Media Specialist will own and scale paid acquisition programs across search and paid media channels for multiple brands. This is a hands‑on individual contributor role that blends strategic planning with day‑to‑day execution. The role operates with a high degree of autonomy, owning campaign execution, optimization, and performance management while aligning closely with Product Marketing on messaging, positioning, and priorities. Success is measured by lead quality, cost efficiency, and contribution to pipeline.

Key Responsibilities

Paid Media Strategy & Planning

• Own, develop and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social
• Build and manage campaigns for lead generation, paid social, ABM, retargeting, and product‑led growth
• Recommend budget allocation and reallocation based on performance, seasonality, and business priorities
• Identify whitespace opportunities across keywords, audiences, platforms, and ad formats
• Align paid media efforts to funnel stages and campaign goals

Demand Generation & Pipeline Impact

• Drive MQLs, SQLs, and pipeline contribution, not just traffic
• Partner with Sales and RevOps to ensure strong lead quality and attribution
• Optimize toward CPL, CAC, conversion rate, and pipeline velocity

Campaign Execution & Optimization

• Build, launch, and manage campaigns end‑to‑end across platforms
• Own campaign structure, targeting, bidding strategies, budgets, and pacing
• Continuously optimize for CPL, conversion rate, lead quality, and scale
• Optimize campaigns with prioritizes tests based on impact, effort, and learning potential

Keyword Strategy & Search Performance

• Conduct in‑depth keyword research to identify high‑intent, high‑ROI opportunities
• Manage match types, negatives, and keyword expansion
• Optimize campaigns for relevance, efficiency, and quality score

Ad Copy, Creative & Testing

• Partner with Product Marketing to write, test, and refine ad copy across search, social, display, and video formats
• Partner with design and content teams to develop effective creative
• Run structured tests on messaging, formats, offers, and audiences

Landing Page & Conversion Optimization

• Partner with Product Marketing to improve landing page performance
• Ensure alignment between ad intent, messaging, and user experience
• Use performance data to recommend page‑level improvements

Remarketing & Full‑Funnel Programs

• Build and manage remarketing and retargeting campaigns
• Support ABM, product‑led, and sales‑led motions with tailored audience strategies
• Improve efficiency by re‑engaging known users and accounts

Competitive & Performance Analysis

• Monitor competitor PPC activity to inform keyword, creative, and bidding decisions
• Translate performance data into clear, actionable recommendations
• Maintain dashboards and reports for leadership and stakeholders

Measurement, Attribution & Reporting

• Own paid media measurement across platforms, analytics tools, and CRM
• Ensure accurate conversion tracking, offline conversion imports, and attribution alignment
• Report out on OKR progression weekly within team and monthly to key stakeholders
• Clearly communicate performance, insights, and recommendations to non‑paid stakeholders
• Translate data into concise narratives for leadership
• Proactively flag risks, opportunities, and performance shifts

Portfolio & Priority Management

• Manage paid media programs across multiple brands with distinct ICPs and funnel motions
• Balance short‑term performance with long‑term growth and experimentation
• Make informed tradeoffs across brands, channels, and campaigns based on business impact

Qualifications

Required Qualifications

• 5–7+ years managing PPC campaigns (B2B SaaS preferred)
• Hands‑on experience withGoogle Ads and LinkedIn Ads
• Deep experience with advanced bidding strategies (tROAS, tCPA, value‑based bidding)
• Experience with audience layering, exclusions, and first‑party data activation
• Strong understanding of demand generation funnels and lead qualification
• Experience optimizing campaigns based on downstream metrics (MQL → SQL → Revenue)
• Comfortable working with data, dashboards, and performance reporting

Preferred Qualifications

• Experience with ABM platforms (e.g., 6sense, Demandbase)
• Familiarity with marketing automation and CRM tools (HubSpot, Marketo, Salesforce Marketing Cloud)
• Experience supporting product‑led growth or free trial motions
• Understanding of SEO, CRO, and landing page optimization
• Experience managing multiple brand monthly ad budgets

Infragistics is an equal opportunities employer