Paid Media Manager

Summa; Houston (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Summa is seeking a highly analytical Paid Media Manager in Houston to own and scale a multi-channel paid acquisition engine, with a primary focus on Google Ads. This role involves managing a substantial budget, optimizing for conversion efficiency, and expanding local market coverage across a large national footprint.

It is a hands-on position requiring comfort working directly in platforms, analyzing performance data, and driving revenue through high-quality inbound leads and optimized landing

Qualifications

• 5+ years of hands-on experience in paid search and performance marketing.
• Proven success driving lead generation and conversion performance.
• Strong analytical mindset with experience optimizing CPL, CPA, and conversion rates.
• Familiarity with GA4 and conversion tracking.

Responsibilities

• Own and execute paid media campaigns across Google Ads (Search, Performance Max, Local Services Ads) and supporting channels.
• Manage and optimize national and local lead generation campaigns.
• Expand and scale campaign coverage across new markets and locations.
• Optimize campaigns based on lead quality, conversion rates, and ROI.
• Continuously test bidding strategies, targeting, and campaign structures.
• Analyze campaign performance and make data-driven decisions to improve outcomes.
• Drive high-intent inbound leads that convert into revenue.
• Balance cost efficiency (CPL/CPA) with lead quality.
• Partner with internal teams to improve conversion rates across the full funnel.
• Evaluate and improve landing page performance including bounce rates, engagement, and conversion rates.
• Provide direction to UX and design teams to enhance conversion performance.
• Take a full-funnel approach from ad click through final conversion.
• Manage external agency partners for campaign execution in select markets.
• Delegate work where appropriate while maintaining ownership of overall performance.
• Ensure agency accountability to KPIs and measurable results.

Skills

Paid search

Performance marketing

Google Ads

Lead generation

Analytical mindset

Independent work

Tools

GA4

Conversion tracking

Job description

Job Description

Title: Paid Media Manager

Location: Houston, TX (4 days onsite per week)

Duration: Direct Hire

Work Requirements: Must be authorized to work in the U.S.

Summary: We are seeking a highly analytical Paid Media Manager to own and scale a multi-channel paid acquisition engine, with a primary focus on Google Ads (Search, Performance Max, and Local Services Ads). This role is responsible for driving high-quality inbound leads and revenue, not just traffic volume. You will manage a significant paid media budget, optimize campaigns for conversion efficiency, and expand local market coverage across a large national footprint. This is a hands-on, execution-focused role-ideal for someone who enjoys working directly in platforms, analyzing performance data, and continuously improving results.

Responsibilities

• Own and execute paid media campaigns across Google Ads (Search, Performance Max, Local Services Ads) and supporting channels
• Manage and optimize national and local lead generation campaigns
• Expand and scale campaign coverage across new markets and locations
• Optimize campaigns based on lead quality, conversion rates, and ROI
• Continuously test bidding strategies, targeting, and campaign structures
• Analyze campaign performance and make data-driven decisions to improve outcomes
• Drive high-intent inbound leads that convert into revenue
• Balance cost efficiency (CPL/CPA) with lead quality
• Partner with internal teams to improve conversion rates across the full funnel
• Evaluate and improve landing page performance including bounce rates, engagement, and conversion rates
• Provide direction to UX and design teams to enhance conversion performance
• Take a full-funnel approach from ad click through final conversion
• Manage external agency partners for campaign execution in select markets
• Delegate work where appropriate while maintaining ownership of overall performance
• Ensure agency accountability to KPIs and measurable results

Qualifications

Required:

• 5+ years of hands-on experience in paid search and performance marketing
• Deep expertise in Google Ads, with strong experience in Search campaigns required
• Proven success driving lead generation and conversion performance
• Strong analytical mindset with experience optimizing CPL, CPA, and conversion rates
• Familiarity with analytics tools such as GA4 and conversion tracking
• Ability to work independently and own outcomes end-to-end
• Strong focus on measurable business results and campaign execution

Preferred

• Experience with Performance Max and Local Services Ads
• Experience managing large paid media budgets
• Experience working with landing page optimization and conversion rate improvements

EEO Statement

Summa Staffing Technologies is an Equal Opportunity Employer. We value diversity and encourage all qualified individuals to apply.