Paid Media Manager, Roofing (Remote, Detroit)

Blacksmith Agency LLC; Detroit (MI); Remote; USD 65,000 - 100,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, seeks a Paid Media Manager for roofing clients. You will own campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, steer budgets, bids, and creative testing, and drive the narrative on why results matter.

You bring 3+ years hands-on Google Ads and Meta, agency experience with multiple clients, and strong English on live calls with US clients. This is a remote role serving international markets in roofing.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client-facing examples.
• Agency experience handling multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for roofing clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and testing.
• Conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain results.
• Grow accounts through retention and upsell.

Skills

Google Ads

Meta Ads

Agency Experience

US Client Communication

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Roofing you own paid media for a book of roofing clients (roofing contractors operating across several markets): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for roofing or similar multi-location businesses is a strong plus.