Growth-Driven Performance Marketing Manager (Hybrid)

EAB (Education Advisory Board); Philadelphia (Philadelphia County); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

PTO days

401(k) plan

Wellness programs

Job summary

EAB (Education Advisory Board) is seeking a Performance Marketing Manager to join our Philadelphia-based Digital team. The role blends hands-on campaign execution with strategic leadership across paid media initiatives, including Search, Social, and Programmatic channels.

You will partner with Directors and clients to craft innovative strategies that drive enrollment and brand growth for higher education institutions worldwide, while mentoring junior staff and shaping our operational excellence

Qualifications

• Bachelor's degree preferred or equivalent professional experience.
• 4-6+ years of experience managing paid digital media campaigns.
• Experience across Google Ads, Meta Ads, LinkedIn Ads and others.
• Strong knowledge of GA, GTM, tracking and reporting.
• Experience presenting strategy and results to clients and senior stakeholders.
• Excellent analytical, organizational, and communication skills.

Responsibilities

• Lead planning, launch, optimization and reporting of paid media campaigns.
• Develop sophisticated strategies, targeting, bidding and measurement.
• Oversee budget allocation and campaign pacing to meet goals.
• Manage complex campaign builds with high quality and attention to detail.
• Advise clients with strategic recommendations from performance insights.
• Present insights and optimization strategies in client meetings.
• Mentor and coach Paid Media Executives and junior staff.
• Share platform knowledge and best practices across the team.
• Identify opportunities to improve workflows and processes.

Skills

Paid media

Google Ads

Meta Ads

LinkedIn Ads

Campaign optimization

Analytics

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics

Google Tag Manager

Excel

Bid management tools

Job description

EAB (Education Advisory Board) is seeking a Performance Marketing Manager to join our Philadelphia-based Digital team. The role blends hands-on campaign execution with strategic leadership across paid media initiatives, including Search, Social, and Programmatic channels.

You will partner with Directors and clients to craft innovative strategies that drive enrollment and brand growth for higher education institutions worldwide, while mentoring junior staff and shaping our operational excellence