Paid Media Manager, HVAC (Remote, Chicago)

Blacksmith Agency LLC; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager to lead campaigns for HVAC clients across multiple locations. You’ll own strategy, budgets, and reporting, acting as the strategic voice in client calls. You’ll manage Google Ads, Meta, LinkedIn and Microsoft Ads, optimize for ROAS, and drive ongoing growth through retention and upsell.

Strong English with US clients is essential. Remote role with international clients; chance to own 90-day roadmaps, test strategies, and demonstrate tangible

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for HVAC or similar multi-location businesses is a strong plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Agency experience

Client communications

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing


• Full time


• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, HVAC you own paid media for a book of HVAC clients (multi-location HVAC and home service groups): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.


• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.


• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.


• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.


• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.


• A record of moving ROAS, CPA or pipeline numbers you can walk us through.


• Agency experience across several clients at once.


• Clear spoken English with US clients on live calls.


• Paid media for HVAC or similar multi-location businesses is a strong plus.