Paid Media Manager

Proppel Pty Ltd.; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Paid time off

National holidays

Job summary

Proppel Pty Ltd. is seeking a remote Paid Media Specialist to join a fast-growing hospitality-focused marketing agency serving venues across the US, UK, and the Middle East. You will own planning, launching, and optimizing campaigns for multiple clients in a fully remote setup.

Ideal candidates will have hands-on experience with Meta, TikTok, and Google Ads, plus a solid grasp of creative strategy and AI tools to drive performance. UK-overlap hours are expected in a flexible global team.

Qualifications

• Hands-on experience running paid media across Meta, TikTok, and Google Ads.
• Strong understanding of how creative drives paid performance.
• Proven ability to juggle multiple clients in an agency setting.
• Comfort using AI tools as part of daily workflow.
• Self-starter with the discipline to thrive in a fully remote setup.
• Availability to work UK hours or close to them with daily overlap.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, TikTok, and Google Ads for several hospitality clients.
• Shape creative strategy and decide angles, formats, and hooks for each venue.
• Manage workload and priorities across multiple accounts with minimal direction.
• Use AI tools to work faster and smarter.
• Keep the team updated via WhatsApp and participate in video check-ins 1–2 times per week.
• Analyze performance and translate insights into actionable next steps for each client.

Skills

Paid media management

Meta Ads

TikTok Ads

Google Ads

AI tools

Tools

Google Tag Manager

Job description

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

We're partnering with a fast-growing, fully remote marketing agency that works with standout brands across the US, UK, and the Middle East. You'll join their hospitality division, working exclusively with restaurants, hotels, bars, and venues to fill tables, book rooms, and bring people through the door. The team is small, friendly, and growing quickly, and they're looking for someone who loves owning their work.

What You'll Be Doing

• Plan, launch, and optimize paid campaigns across Meta, TikTok, and Google Ads for several hospitality clients at the same time.
• Shape creative strategy, deciding which angles, formats, and hooks will drive results for each venue.
• Manage your own workload and priorities across multiple accounts without needing day-to-day direction.
• Use AI (Claude) as part of the agency's internal processes to work faster and smarter.
• Keep the team updated through WhatsApp, and join video check-ins once or twice a week.
• Analyze performance and turn insights into clear next steps for each client.

Requirements

• Hands-on experience running paid media across Meta, TikTok, and Google Ads.
• A strong understanding of creative strategy and how creative drives paid performance.
• Proven ability to juggle multiple clients at once (agency experience is a big plus).
• Comfort using and prompting AI tools as part of your daily workflow.
• A self-starter mindset, with the discipline to thrive in a fully remote, independent setup.
• Availability to work UK hours or close to them, with at least 4 hours of overlap per day.

Nice to Have

• Experience with Google Tag Manager.
• Experience in hospitality, especially managing a large portfolio of accounts within the same niche.
• 15 days of Paid Time Off + 10 national holidays.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.