Senior Paid Media Specialist

Proppel Pty Ltd.; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

20 days Paid Time Off

US holidays

Job summary

Proppel Pty Ltd., a US-based health and longevity DTC brand, is hiring a Senior Paid Media Specialist to own the Meta program as in-house. You will collaborate with the Director of Performance Marketing in a fast-paced, AI-enabled team.

Responsibilities include running Meta campaigns daily, expanding to TikTok, Snapchat, and Google, using AI to speed workflows, and ensuring tracking QA before spend. Strong English and US market experience are essential, with availability for US Pacific hours.

Qualifications

• Hands-on paid social experience with a DTC brand.
• Proven Meta performance with account restructures improving CPA/ROAS.
• Demonstrated AI usage for ads, research, forecasting and speed.
• Excellent spoken English and clear real-time thinking.
• Experience with the US market and audiences; US Pacific hours availability.

Responsibilities

• Run Meta campaigns day-to-day (ads, audiences, lookalikes, exclusions).
• Launch and optimize across Meta, TikTok, and Snapchat; later Google and others.
• Use AI to create ads, research, forecast, and speed up workflows.
• Join vendor/agency calls, provide feedback, and allocate budget.
• QA tracking, UTMs, copy, and offers before spend.
• Turn performance data into weekly actionable takeaways.

Skills

Paid social advertising

Meta Ads (Facebook/Instagram)

AI/automation in ads

English communication

US market experience

US Pacific hours availability

Tools

Triple Whale

Google Ads

TikTok Ads

Snapchat Ads

GA4 / Analytics tools

Job description

What we're looking for

A US-based direct-to-consumer health and longevity company, built on decades of clinical research, is hiring a Senior Paid Media Specialist to run its Meta program as agency work moves in-house. You will work directly with the Director of Performance Marketing in a fast-paced team that runs on AI and agentic workflows. This is a builder's seat, not a reporting seat.

What You'll Be Doing

• Run Meta day-to-day (campaigns, audiences, lookalikes, and exclusions).
• Launch and optimize ads across Meta, TikTok, and Snapchat, then take on Google and other channels over your first few months.
• Use AI heavily to create ads, research, forecast, and speed up your own workflow, and check everything it produces before it goes out.
• Join vendor and agency calls, take notes, give feedback, and recommend which channels deserve more budget.
• Move creative from handoff to live, running QA on tracking, UTMs, copy, and offers before any spend starts.
• Turn performance data into clear weekly takeaways the team can act on.

Requirements

• Hands-on paid social experience with a DTC brand. We care about the quality of your results, not your years of experience.
• Meta as your strongest platform, with real examples of account restructures that moved new-customer CPA or ROAS.
• Proven AI use, with concrete results you can show us (not just rewriting emails or pasting unchecked answers).
• Strong spoken English. You are confident live on calls and can explain your thinking clearly in real time.
• Comfort with attribution tools like Triple Whale, and the ability to reconcile blended numbers with in-platform data.
• Experience with the US market and audience.
• Full availability during US Pacific hours, 9:00 AM to 5:00 PM PT.

Nice to Have

• Experience with Claude (any AI tool is fine).
• Google Ads knowledge.
• Exposure to CTV, affiliate, programmatic, or podcast channels.
• A background in health or supplements, where you have worked within claims compliance.
• 20 days of Paid Time Off.
• US holidays.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.