Paid Media Manager

CTG; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

CTG is seeking a Paid Media Manager to own and optimize paid media programs across LinkedIn Ads and Google Ads, focusing on full-funnel campaigns that build awareness, engage priority accounts, and generate qualified demand. Reporting to the Director of Demand Generation, this hands-on role leads strategy, planning, execution, and measurement.

You will partner with Demand Generation, Content, Creative, Marketing Operations, Sales, and business leaders to align targeting, messaging, and

Qualifications

• 5+ years in paid media, performance or demand gen in B2B.

Responsibilities

• Own and optimize paid media strategy across LinkedIn and Google Ads.
• Create channel plans, budgets, forecasts, and roadmaps.
• Lead hands-on campaign execution and optimization.
• Define ICPs, priority accounts, and messaging for campaigns.
• Manage sponsorships with industry partners and associations.
• Establish testing roadmaps for optimization and learning.

Skills

Paid media management

B2B marketing

Campaign optimization

Analytics & reporting

Education

Bachelor's degree in marketing or related field

Tools

LinkedIn Campaign Manager

Google Ads

HubSpot

Web analytics

Job description

CTG is seeking a Paid Media Manager to own and optimize paid media programs across the business, creating measurable, full-funnel campaigns that build awareness, engage priority accounts, generate qualified demand, and contribute to pipeline. Reporting to the Director of Demand Generation, this hands‑on manager will lead strategy, planning, execution, and measurement across LinkedIn Ads, Google Ads, and sponsored media programs with industry organizations and strategic partners.

The role will partner closely with Demand Generation, Content, Creative, Marketing Operations, Sales, and business line leaders to align targeting, messaging, campaign experiences, lead flow, attribution, and performance with CTG’s growth objectives.

Key Responsibilities

• Own the strategy: Develop and lead CTG’s paid media strategy across LinkedIn Ads, Google Ads, retargeting, account-based advertising, and sponsored media opportunities with industry organizations and strategic partners.
• Translate priorities into plans: Create channel plans, audience strategies, budgets, forecasts, and campaign roadmaps aligned to business line priorities, integrated campaigns, and pipeline goals.
• Lead from the front: Personally build, launch, monitor, and optimize campaigns, remaining hands‑on in daily platform execution, pacing, troubleshooting, and performance improvement.
• Develop targeting and campaign strategies: Partner with Demand Generation, Sales, and business leaders to define ideal customer profiles, priority accounts, buyer personas, intent signals, keywords, messaging, offers, and calls to action.
• Manage sponsored media programs: Evaluate and oversee opportunities with industry associations, publishers, and strategic partners, including sponsored content, newsletters, webinars, digital placements, and lead‑generation programs.
• Manage media investments: Manage budgets, pacing, purchase‑order coordination, invoice review, forecasts, and vendor relationships while ensuring investments stay on plan and deliver measurable value.
• Optimize conversion: Establish testing roadmaps for audiences, creative, messaging, offers, keywords, bids, and landing experiences, and translate results into clear optimization actions.
• Own the technology workflow: Serve as the business administrator for advertising platforms and partner with Marketing Operations on audience integrations, conversion tracking, analytics, CRM, marketing automation, and attribution workflows.
• Ensure data quality: Partner with Marketing Operations and Sales Operations to maintain accurate tracking, naming conventions, lead routing, attribution, documentation, and reporting from media engagement through pipeline and revenue.
• Report performance: Build dashboards and deliver regular updates on reach, engagement, conversion, lead quality, cost efficiency, account engagement, pipeline contribution, return on investment, experiments, risks, and recommended actions.
• Maintain governance: Establish quality controls, documentation, platform access standards, naming conventions, and brand compliance across all paid programs.
• Scale responsibly: Stay current on platform changes and B2B media trends, recommending new channels, tools, processes, and investment approaches that improve performance and scale.

Measures of Success

• Qualified demand and pipeline sourced or influenced by paid media
• Performance against agreed campaign, lead, pipeline, and return‑on‑investment targets
• Target‑account reach, engagement, and progression
• Conversion rates by channel, campaign, audience, segment, persona, offer, and landing experience
• Cost efficiency, including cost per click, cost per lead, cost per qualified lead, and cost per opportunity
• Lead quality, sales acceptance, and progression to opportunity
• Budget pacing, forecast accuracy, and vendor performance
• Tracking, attribution, CRM, and reporting accuracy and completeness
• Testing velocity, learning adoption, and sustained performance improvement

Required Qualifications

• Five or more years of progressive experience in paid media, performance marketing, digital marketing, or demand generation in a B2B environment; experience in technology or professional services is preferred
• Demonstrated success developing and optimizing paid media programs that support awareness, account engagement, qualified demand, pipeline, and revenue objectives
• Strong working knowledge of full‑funnel B2B marketing, account‑based marketing, buyer journeys, audience strategy, retargeting, lead generation, and conversion practices
• Proven ability to manage campaign strategy, platform execution, budgets, forecasts, vendors, testing plans, and performance optimization
• Experience evaluating and managing sponsored media programs with industry associations, publishers, or strategic partners
• Ability to translate performance data into clear insights, priorities, experiments, and executive recommendations
• Strong project management skills, with the ability to manage multiple campaigns, deadlines, stakeholders, and vendors simultaneously
• Excellent written and verbal communication, collaboration, judgment, and stakeholder‑management skills
• Comfort operating as both a strategic program owner and a hands‑on platform practitioner in an evolving environment
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience

Technology Proficiency

• LinkedIn Campaign Manager: Advanced proficiency building audiences, launching campaigns, managing bids and budgets, monitoring performance, and optimizing account‑based and lead‑generation programs
• Google Ads: Advanced proficiency with search strategy, keyword planning, campaign setup, bid and budget management, conversion tracking, testing, and optimization
• HubSpot: Strong proficiency with campaign tracking, CRM and marketing automation workflows, lifecycle stages, lead routing, reporting, dashboards, attribution, and data governance
• Web analytics and reporting: Working knowledge of analytics, tag management, conversion tracking, dashboarding, and data visualization tools used to connect media performance to pipeline and revenue
• Sponsored media platforms: Experience managing digital placements, sponsored content, webinars, newsletters, and lead‑generation programs through industry organizations, publishers, or strategic partners
• Relevant Google Ads or LinkedIn Marketing certifications are preferred

Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required.