Paid Media Manager

Cloud Control Media; United States; On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Retirement benefits

Equity opportunities

Paid time off

Job summary

CloudControlMedia seeks a passionate Paid Media Manager to plan, review, and execute targeted digital campaigns across paid search, social, and programmatic channels for multiple clients.

2+ years of paid digital marketing experience, a business/marketing degree, and advanced Excel skills are required. The role involves cross-functional collaboration, data integration, and opportunities to pitch services, with travel up to 10% and a competitive compensation package.

Qualifications

• 2+ years of professional experience in paid digital marketing.
• Bachelor's Degree or higher in Business, Marketing, or related field.
• Expertise in developing and optimizing Paid Search, Paid Social and Programmatic campaigns through analysis of performance reports.

Responsibilities

• Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Snapchat, Reddit, and LinkedIn) and Programmatic Display campaigns.
• Manage multiple channels for multiple clients independently
• Integrate offline customer data with online campaign performance metrics
• Collaborate with the creative team to strategize on programmatic display and social creative that generate results
• Oversee and analyze custom reports for clients with large geographic footprints
• Identify opportunities to pitch new services to existing and potential new clients
• Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI
• Monitor and optimize campaign pacing, budgets, and bidding
• Analyze and strategize on campaign performance metrics
• Maintain current knowledge of AI's impact on digital marketing and AI paid media products
• Maintain high levels of up-to-date knowledge of best practices and strategies in paid media
• Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem

Skills

Paid search

Paid social

Programmatic campaigns

Data analysis

Communication

Project management

Attention to detail

Travel readiness

Education

Bachelor's degree or higher in Business/Marketing or related field

Tools

Excel

Job description

We are looking for a passionate, agile, customer-driven Paid Media Manager who will be responsible for managing, reviewing, planning, and executing our clients' targeted digital marketing campaigns across paid media.

Responsibilities

• Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Snapchat, Reddit, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
• Manage multiple channels for multiple clients independently
• Integrate offline customer data with online campaign performance metrics
• Collaborate with the creative team to strategize on programmatic display and social creative that generate results
• Oversee and analyze custom reports for clients with large geographic footprints
• Identify opportunities to pitch new services to existing and potential new clients
• Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI
• Monitor and optimize campaign pacing, budgets, and bidding
• Analyze and strategize on campaign performance metricsMaintain current knowledge of AI's impact on digital marketing and AI paid media products
• Maintain high levels of up-to-date knowledge of best practices and strategies in paid media (including beta programs, advertising networks and innovation opportunities)
• Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem

Requirements

• 2+ years of professional experience in paid digital marketing
• Bachelor's Degree or higher in Business, Marketing, or related field
• Expertise in developing and optimizing Paid Search, Paid Social and Programmatic campaigns through analysis of performance reports and down-funnel data
• Advanced user of Microsoft Excel including VLOOKUPs and Pivot Tables
• Ability to manage complex projects and deliver results in a fast-paced, deadline-oriented environment
• Exceptional verbal and written communications skills
• Self-starter comfortable looking for and filling gaps in process, communication calendars and campaigns
• Comfortable working closely with key partners to manage the process with the greater team
• Detail oriented and able to update systems with high accuracy
• Travel required – 10%

The expected salary range for this position is $70,000 USD to $85,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company's compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company's standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.

Flexibility for occasional travel to different offices or events is essential to fulfill the duties of this role. This may include attending meetings, conferences, or training sessions, as well as collaborating with team members or partners in various locations. While travel requirements may vary, candidates should be prepared to engage in occasional travel as needed to support business objectives and foster professional relationships.

CloudControlMedia (a QuinStreet subsidiary) is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.

Please see QuinStreet's Employee Privacy Notice here.