Paid Media Manager

Ivcevidensia; United States; Hybrid; USD 70,000 - 120,000; Full time

Job summary

Ivcevidensia is seeking a Paid Media Manager to drive customer acquisition across international markets. You will own paid search and explore channels including paid social, programmatic, and AI-driven solutions, balancing strategic thinking with hands-on campaign management.

You’ll collaborate with local teams, analyse performance with GA4 and Excel, and continuously optimise campaigns through targeting, bidding, testing and automation to deliver growth across multiple markets.

Qualifications

• Proven experience as a Paid Media Manager or similar.
• Deep expertise in Google Ads and SEM/PPC.
• Experience managing large accounts and delivering growth.
• Strong analytical skills with GA4 and Excel.
• Experience with automation, AI tools or AI agents.
• Excellent stakeholder management and communication.

Responsibilities

• Develop, execute, optimise and report on paid media campaigns across markets.
• Own paid search strategy and performance for your markets, driving growth.
• Collaborate with local marketing teams to align channel strategies with market growth objectives.
• Analyse campaign and business performance, translating data into actionable insights and recommendations.
• Lead campaign measurement, tracking and reporting, ensuring stakeholders have visibility of performance and opportunities.
• Drive continuous optimisation through audience targeting, bidding strategies, budget management and testing.
• Design and evaluate testing programmes, including incrementality testing, in partnership with data teams.
• Build strong relationships with internal stakeholders, agencies and platform partners.
• Leverage automation, AI tools and scalable processes to improve campaign effectiveness and operational efficiency.
• Stay ahead of industry trends and emerging opportunities within the paid media landscape.

Skills

Paid media management

Google Ads expertise

SEM/PPC knowledge

Analytical skills

Automation/AI tools usage

Stakeholder management

Project management

Commercial mindset

Collaboration

Tools

Google Analytics 4

Excel

Looker Studio

Power BI

Google Tag Manager

SQL/Python knowledge

Job description

Paid Media Manager

Remote / Hybrid

Drive Growth Through Data-Driven Paid Media

We're looking for an ambitious and commercially focused Paid Media Manager to join our Group Acquisition Team and play a key role in driving customer acquisition and engagement across multiple international markets.

This is an exciting opportunity for a paid media specialist who thrives on combining strategic thinking with hands‑on campaign management. You'll take ownership of paid search activity across a portfolio of markets while exploring opportunities across emerging channels including paid social, programmatic advertising, and AI‑driven marketing solutions.

What You'll Be Doing

• *Develop, execute, optimise and report on paid media campaigns across multiple markets.
• *Own paid search strategy and performance for your markets, driving sustainable customer acquisition and commercial growth.
• *Collaborate with local marketing teams to align channel strategies with market growth objectives.
• *Analyse campaign and business performance, translating data into actionable insights and recommendations.
• *Lead campaign measurement, tracking and reporting, ensuring stakeholders have visibility of performance and opportunities.
• Drive continuous optimisation through audience targeting, bidding strategies, budget management and testing.
• *Design and evaluate testing programmes, including incrementality testing, in partnership with data teams.
• *Build strong relationships with internal stakeholders, agencies and platform partners.
• *Leverage automation, AI tools and scalable processes to improve campaign effectiveness and operational efficiency.
• *Stay ahead of industry trends and emerging opportunities within the paid media landscape.

What We're Looking For

• *Proven experience as a Paid Media Manager, PPC Manager or similar role in‑house or agency‑side.
• *Deep expertise in Google Ads and strong SEM/PPC knowledge.
• *Experience managing large, complex accounts and delivering against commercial growth targets.
• *Strong analytical skills and confidence using tools such as Google Analytics 4 and Excel.
• *Experience utilising automation, scripts, AI tools or AI agents to improve campaign performance and efficiency.
• *Excellent stakeholder management and communication skills.
• *Strong project management and organisational abilities.
• *A commercial mindset with a collaborative approach and attention to detail.

Bonus Points If You Have

• *Experience with Meta Ads or other paid media channels beyond search.
• *Experience in multi-location or location‑based businesses.
• *Background in veterinary, healthcare, pet care or other service‑led sectors.
• *Knowledge of Google Tag Manager, Looker Studio or Power BI.
• *Additional language skills including French, German, Dutch, Swedish, Norwegian or Finnish.
• *Experience with Microsoft 365.
• *Knowledge of BigQuery, SQL, Python or other data analysis tools.

Why Join Us?

You’ll be joining a high‑performing acquisition team where innovation, experimentation and data‑driven decision making are central to success. This role offers the opportunity to make a measurable impact on business growth, work across international markets and help shape the future of paid media through emerging technologies and AI‑driven solutions.

If you’re passionate about performance marketing, thrive on delivering results, and want to be part of a team that’s constantly pushing the boundaries of digital acquisition, we’d love to hear from you.