Media Specialist

Creative Cove Inc.; Boston (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

Creative Cove Inc. is seeking a Paid Media/Digital Media Specialist with 3+ years of paid social planning and buying experience. You will support the Digital Marketing Manager in strategy, execution, optimization, and analysis of paid social campaigns on the in-house media team.

You will work across Planning, Measurement, Creative, Brand Marketing, and platform partners to improve performance, lead testing initiatives, and drive campaign results while training teammates on best practices.

Qualifications

• 3+ years of hands-on paid social media planning and buying experience.
• Expert knowledge of Meta Ads Manager.
• Experience with Pinterest and TikTok a plus.
• Retail and/or performance marketing experience is a plus.
• General understanding of digital analytics platforms (e.g., Adobe Analytics).
• Team player who is collaborative and an effective communicator.
• Ability to interpret and analyze data and present it to stakeholders.

Responsibilities

• Build Digital Marketing Expertise.
• Demonstrate Paid Social subject matter expertise and communicate with stakeholders; own campaign execution, reporting, and optimization.
• Stay current on Paid Social platform capabilities, trends, and opportunities; present recommendations to the team.
• Identify opportunities and share insights with internal teams to improve performance.
• Participate in cross-functional digital marketing knowledge sharing and education.
• Plan, Execute, Measure to drive results.
• Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting.
• Lead reporting, monitor performance and provide actionable insights to meet goals.
• Support Paid Social Manager with media planning and strategy.
• Lead and oversee campaign processes, documentation, and partner communications on trafficking, management, reporting, and optimizations.
• Innovative thinker, execute A/B tests to improve performance.
• Collaborate across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners.

Skills

Paid social

Meta Ads Manager

Pinterest

TikTok

Analytics

Excel

Communication

Project management

Agile

Education

Bachelor's degree in Marketing, Advertising, Communications or related field

Tools

Adobe Analytics

Microsoft Office

Job description

Our retail client is looking for a Paid Media/Digital Media Specialist with 3+ years experience.

The Paid Media Specialist supports the Digital Marketing Manager on the strategy, execution, optimization, and analysis of paid social campaigns on the In-House media buying team.

Key Responsibilities

• Build Digital Marketing Expertise
• Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, reporting, and continuously seek opportunities to improve results.
• Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.
• Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.
• Drive Results (Plan, Execute, Measure)
• Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting, serving as primary point-of-contact with planning / brand teams.
• Lead reporting, monitor campaign performance and provide actionable insights to ensure performance goals are met.
• Support Paid Social Manager with media planning and strategy
• Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
• Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance.
• Cross-Functional Collaboration
• Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
• Partner with creative teams on best practices, briefs and feedback to ideate content to drive results.
• Work closely with and train Digital Marketing Specialist on campaign execution and platform management.
• Collaborate with In-House buying team (paid search, affiliate, online video) on cross-channel strategy and execution.
• Cultivate and strengthen strategic partnerships with platform partners and external vendors.

Who We’re Looking For

• 3+ years of hands-on paid social media planning and buying experience
• Expert knowledge of Meta Ads Manager required, experience with Pinterest and TikTok a plus
• Retail and/or performance marketing experience is a plus
• General understanding of digital analytics platforms (e.g., Adobe Analytics)
• Team player who is collaborative while being an effective communicator
• Ability to interpret and analyze data and present it to a variety of stakeholders
• Results driven, detail-oriented, and self-motivated
• Excellent project management skills
• Agile worker in fast-paced environment
• Experience with Microsoft Office suite is required, particularly Excel
• Related experience with a media agency, vendor or client-side media/marketing
• Additional experience with executing and measuring various forms of digital media is a plus
• Bachelor’s Degree in Marketing, Advertising, Communications or related field