Paid Media Manager

TransPerfect; Kentucky; On-site; USD 70,000 - 110,000; Full time

Job summary

TransPerfect in Kentucky seeks an experienced paid media strategist to lead data-driven campaigns across search and social channels. You will drive ROAS through meticulous planning, execution, and optimization while collaborating with global clients and internal teams.

The role emphasizes analytical decision-making, strong communication, and adaptability in a fast-paced agency setting to deliver measurable online performance.

Qualifications

• 4+ years in paid search & paid social strategy and execution.
• Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Ads, and Analytics.
• Strong ability to manipulate data, identify trends and optimize campaigns.
• Excellent verbal and written communication; capable of presenting to clients.
• Experience in international digital marketing environments is preferred.

Responsibilities

• Develop data-driven paid media strategies to maximize ROAS.
• Oversee execution, optimization, and performance analysis of campaigns.
• Consult with global clients to provide insights and recommendations.
• Collaborate with Paid Social and SEO teams to create integrated plans.
• Monitor performance metrics and present actionable insights to stakeholders.
• Stay updated on industry trends and competitive dynamics.

Skills

Paid media strategy

Data analysis

Campaign optimization

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/related

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Job description

Overview:

As a global leader in digital marketing, we empower brands to connect with diverse audiences worldwide. Our multicultural team collaborates across various industries to deliver measurable online performance.

Key Responsibilities:

• Strategic Planning: Develop and implement data-driven paid media strategies tailored to client goals, focusing on maximizing ROAS across various platforms.
• Campaign Management: Working with a mix of internal & external team members, oversee the execution, optimization, and performance analysis of paid media campaigns, ensuring alignment with client objectives and industry best practices.
• Client Consultation: Serve as a strategic advisor to global clients, providing insights and recommendations to enhance their digital marketing efforts.
• Cross-Functional Collaboration: Work closely with Paid Social and SEO teams to create integrated marketing strategies that leverage synergies across channels.
• Performance Analysis: Monitor and analyze campaign performance metrics, with a heavy focus on generating actionable insights & recommendations to inform strategy adjustments and presenting to stakeholders.
• Market Research: Stay abreast of industry trends, emerging technologies, and competitive landscapes to inform and enhance paid media strategies.

Requirements:

• Experience: Minimum of 4+ years in paid search & paid social strategy and execution, preferably within an international digital marketing agency or similar fast-paced organization.
• Technical Skills: Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools like Google Analytics.
• Analytical Skills: Strong ability to manipulate & interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
• Collaboration: Proven experience working in cross-functional teams, with a collaborative approach to achieving shared goals.

Desirable Skills:

• Fluency in English; a second language is highly desirable.
• GenAI Knowledge: Familiarity with the use of generative AI tools for ad copy creation is a plus.
• Certifications: Google Ads and Facebook Blueprint certifications are highly desirable.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Global Perspective: Experience working with international clients and an understanding of global market dynamics, with flexibility to support U.S. and EU time zones.
• Adaptability: Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Innovation: A proactive approach to identifying new opportunities and innovative solutions in paid media.