Media Manager

HireMinds; Boston (MA); On-site; USD 90,000 - 140,000; Full time

Job summary

HireMinds in Boston seeks a hands-on Media Manager to lead and execute paid media campaigns across digital, social, ecommerce, and traditional channels. You will own the full lifecycle from planning and budget allocation through buying, implementation, optimization, measurement, and reporting.

The role requires hands-on ownership of in-house media activity, collaboration with content, ecommerce, sales, and trade marketing, and the ability to translate results into leadership insights.

Qualifications

• 5+ years of experience in an integrated media role within an agency or in‑house environment.
• Hands‑on experience managing paid media campaigns across multiple channels.
• Strong digital, social, and ecommerce or retail media experience.
• Experience with traditional media, including linear TV and OOH.
• Demonstrated ownership of media planning, budget allocation, campaign execution, and optimization.
• Experience managing significant media budgets; exposure to budgets of approximately $5M or more is preferred.
• Ability to operate independently without relying on an outside agency for execution.
• Experience with ad‑management platforms, measurement tools, and web analytics platforms such as Google Analytics.
• Strong analytical, project‑management, and communication skills.
• High attention to detail and a proactive, roll‑up‑your‑sleeves approach.
• Ability to present media plans, performance results, and recommendations to leadership.
• Bachelor’s degree in marketing, advertising, communications, business, or a related field preferred

Responsibilities

• Develop and execute measurable, integrated media plans across digital, social, ecommerce, video, linear TV, and OOH.
• Manage the full campaign lifecycle, including strategy, budget allocation, buying, setup, implementation, optimization, measurement, and reporting.
• Plan, launch, and optimize paid social campaigns across platforms such as Meta, Pinterest, and TikTok.
• Manage search, ecommerce, and retail media campaigns, including sponsored products, sponsored brands, and display.
• Support the planning, execution, and performance tracking of traditional media campaigns, including linear TV and OOH.
• Build audience-targeting strategies using demographics, interests, retargeting, and lookalike audiences.
• Monitor campaign performance and adjust budgets, targeting, and channel strategy as needed.
• Manage direct relationships with media platforms, publishers, and vendors.
• Compile monthly performance reports and final campaign analyses.
• Translate campaign results into clear insights and recommendations for leadership.
• Partner with content, ecommerce, sales, and trade marketing teams.
• Stay current on media trends, measurement tools, platforms, and industry best practices.

Skills

Integrated media planning

Budget management

Cross-functional collaboration

Analytical thinking

Ownership mindset

Education

Bachelor’s degree in Marketing/Advertising/Business

Tools

Google Analytics

DV360/ADS platforms

Facebook/Meta Business Suite

Job description

A global consumer brand is seeking a hands‑on Media Manager to lead and execute paid media campaigns across traditional, digital, social, and ecommerce channels. The Media Manager will oversee the full campaign lifecycle from planning and budget allocation through buying, implementation, optimization, measurement, and reporting.

The company manages its media activity in‑house, so this person must be comfortable personally owning the work rather than primarily overseeing an outside agency.

Responsibilities

• Develop and execute measurable, integrated media plans across digital, social, ecommerce, video, linear TV, and OOH
• Manage the full campaign lifecycle, including strategy, budget allocation, buying, setup, implementation, optimization, measurement, and reporting
• Plan, launch, and optimize paid social campaigns across platforms such as Meta, Pinterest, and TikTok
• Manage search, ecommerce, and retail media campaigns, including sponsored products, sponsored brands, and display
• Support the planning, execution, and performance tracking of traditional media campaigns, including linear TV and OOH
• Build audience-targeting strategies using demographics, interests, retargeting, and lookalike audiences
• Monitor campaign performance and adjust budgets, targeting, and channel strategy as needed
• Manage direct relationships with media platforms, publishers, and vendors
• Compile monthly performance reports and final campaign analyses
• Translate campaign results into clear insights and recommendations for leadership
• Partner with content, ecommerce, sales, and trade marketing teams
• Stay current on media trends, measurement tools, platforms, and industry best practices

Qualifications

• 5+ years of experience in an integrated media role within an agency or in‑house environment
• Hands‑on experience managing paid media campaigns across multiple channels
• Strong digital, social, and ecommerce or retail media experience
• Experience with traditional media, including linear TV and OOH
• Demonstrated ownership of media planning, budget allocation, campaign execution, and optimization
• Experience managing significant media budgets; exposure to budgets of approximately $5M or more is preferred
• Ability to operate independently without relying on an outside agency for execution
• Experience with ad‑management platforms, measurement tools, and web analytics platforms such as Google Analytics
• Strong analytical, project‑management, and communication skills
• High attention to detail and a proactive, roll‑up‑your‑sleeves approach
• Ability to present media plans, performance results, and recommendations to leadership
• Bachelor’s degree in marketing, advertising, communications, business, or a related field preferred