Director Paid Media

Aurora Health Care; Allenton (WI); On-site; USD 120,000 - 180,000; Full time

Job summary

Aurora Health Care is seeking a Media Strategy leader to drive integrated, data-driven media initiatives that advance brand performance and business growth across paid, social, and emerging channels.

You will oversee cross-channel campaigns, manage large budgets, and collaborate with external agencies and internal teams to ensure cohesive strategy and execution. A Master’s degree and healthcare experience are highly valued.

Qualifications

• 7+ years of progressive paid media strategy experience.
• Experience managing multi-million-dollar budgets.
• Experience leading large media teams.
• Healthcare or retail industry experience preferred.

Responsibilities

• Lead development and implementation of an integrated media strategy leveraging analytics to drive growth and brand performance.
• Oversee cross-channel media campaigns and optimize ROI using data-driven insights.
• Negotiate and manage media buys ensuring cost efficiency and value.
• Collaborate with agencies and internal teams to ensure aligned narratives and cohesive execution.
• Foster AI-driven approaches and automation to enhance media performance.

Skills

Media strategy

Analytics

AI targeting

Data analysis

Consumer insights

Strategic thinking

Cross-functional collaboration

Budget management

Project management

Education

Bachelor's degree

Master's degree

Job description

Media Strategy

Lead the development and implementation of an integrated media strategy that leverages advanced analytics and insights to drive business growth and strengthens the company's brand and marketing performance across all relevant channels.

Major Responsibilities

Media Strategy

Lead the development and implementation of an integrated media strategy that leverages advanced analytics and insights to drive business growth and strengthens the company's brand and marketing performance across all relevant channels.

• Champion full-funnel thinking across paid, social, and emerging channels.
• Lead the evaluation of media resources, trends, technology, and tools, challenging current processes with new thinking and opportunities, and maintaining a constant focus on improving the impact and efficiency of media investments.
• Oversee the adoption and integration of media technology solutions — including automation tools, advanced targeting, measurement, and attribution techniques — to enhance campaign effectiveness and operational efficiency.
• Modernize media planning by focusing on strategic integration with creative and marketing strategies. Align processes to embed media earlier in the campaign development process.
• Direct the development and optimization of cross-channel media campaigns, leveraging data analytics, audience segmentation, and real-time performance insights to maximize ROI and drive measurable business impact.
• Direct negotiation and management of media buys to ensure cost efficiency and value.
• Manage relationships and negotiations with media agencies, vendors, publishers, and technology partners to secure optimal placements, rates, and innovative opportunities.
• Champion the use of data-driven strategies, including AI, automation, and machine learning solutions, to continuously improve media performance and business outcomes.
• Serve as the connective tissue between media, creative, and marketing strategy teams to ensure aligned narratives, effective brief development, and end-to-end creative/media cohesion.
• Partner effectively with external agencies and internal stakeholders to lead partnerships and internal alignment, delivering a consistent and effective message across channels.
• Provide clear direction to media agencies, fostering a collaborative, integrated approach to strategy development and in-market execution.
• Drive organizational change and capability building, leading the transformation of media-related roles, responsibilities, and skills, guiding teams through new ways of working, and fostering a collaborative, learning-driven culture.
• Deliver presentations and dashboards that provide strategic insights and recommendations to executive leadership on media performance and opportunities for growth.
• Provide clear direction to internal and external teams that offer analytics and technology support to optimize media investments and ensure efficient allocation of resources.
• Foster a culture of collaboration, creativity, and promote continuous upskilling in AI technologies, encouraging experimentation with generative AI and automation, recognizing achievements in AI-driven media strategy and excellence within the media strategy team.
• Designs and directs the work of theassignedarea(s) of responsibility.Selects, coaches, and develops teams, settingobjectivesthat align withorganizationalstrategy to inspire and motivate the teams. Manages organizational talent through performance management, succession planning, and development. Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved.
• Develops and/or recommendsoperating andcapital budgets and controls expenditures within approved budgetobjectives.
• Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that people actions, and the actions of employees supervised,comply withthe policies, regulations, and laws applicable to the organization's business.

Licensure, Registration, And/or Certification Required

None Required.

Education Required

Bachelor’s degree in business, marketing, advertising or a related field.

Experience Required

7+ years of progressive experience in paid media strategy, with a proven track record of successfully managing large-scale campaigns across omni-channel platforms, preferably in a relevant industry (e.g., healthcare, retail, or related industries).

• Management experience at a media agency
• 3+ years leading high-performing media teams
• Demonstrated knowledge and experience leading media strategy planning and execution
• Demonstrated success managing multi-million-dollar media budget across traditional and digital channels.

Knowledge, Skills & Abilities Required

• Deep knowledge of paid, owned, and emerging media channels, including digital, social, SEM, display, and influencer marketing, that leverage AI-driven targeting, personalization, and optimization.
• Demonstrated strategic thinker with proven experience creating executable strategies.
• Expertise in conducting data analysis, including the ability to identify, collect, and analyze data from various sources to draw relevant insights about leading and lagging media health metrics.
• Proficiency in applying market research, data analysis, and consumer insights to drive informed decisions.
• Can balance logical strategic thinking with adaptive and fast-paced thinking in an ever-changing marketing landscape.
• Has a deep understanding of consumers, demonstrating an ability to translate consumer insights into actionable media and marketing strategies.
• Can collaborate with diverse teams to articulate and transform media strategies into execution.
• Is able to manage multifaceted projects within a given period and budget.
• Can translate quantitative data into qualitative insights and effective strategies.
• Possesses the ability to inspire associates and clients, collaborating with them to create a culture of growth and innovation.

Physical Requirements And Working Conditions

Preferred Job Requirements

Preferred Education

Master’s degree in relevant business, marketing, or related field/industry.