Paid Media Growth Lead

BubbleUp LLC; Silver Spring (MD); On-site; USD 85,000 - 120,000; Full time

Job summary

BubbleUp LLC in Maryland is seeking a Paid Media Manager to bring deep expertise across search, social and programmatic to a dynamic marketing team. This role plans, manages and optimizes digital campaigns to accelerate client growth, requiring strong analytical skills and proven performance using data-driven decisions.

You will oversee SEO/SEM, social, display and more while handling multiple clients, with a focus on delivering measurable ROI.

Qualifications

• 5+ years of proven media buying and planning experience.
• Strong knowledge of analytics tools such as GTM, GA, and Looker Studio.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Lead Digital Media Ad Buying strategy, from keyword identification to campaign optimization, leveraging Google Ads and SEMRush.
• Develop and execute paid social media campaigns across multiple platforms, continuously optimizing targeting strategies and budgets.
• Manage display campaigns, with a focus on remarketing and in-market targeting via platforms like Google Display Network.
• Oversee Product Feed advertising and implement conversion tracking to measure ROI effectively.
• Provide weekly reporting on campaign performance, analyzing key metrics and making data-driven recommendations for improvement.

Skills

Media buying

Campaign planning

Analytics tools

SQL/R/Python

Attention to detail

Multi-client management

Education

Bachelor's degree in Marketing or related field

Tools

Google Tag Manager

Google Analytics

Google Looker Studio

Google Ads

SEMRush

LinkedIn Ad Manager

Facebook Ad Manager

Job description

BubbleUp LLC in Maryland is seeking a Paid Media Manager to bring deep expertise across search, social and programmatic to a dynamic marketing team. This role plans, manages and optimizes digital campaigns to accelerate client growth, requiring strong analytical skills and proven performance using data-driven decisions.

You will oversee SEO/SEM, social, display and more while handling multiple clients, with a focus on delivering measurable ROI.