Digital Marketing Manager, Paid Media

BubbleUp LLC; Silver Spring (MD); On-site; USD 85,000 - 120,000; Full time

Job summary

BubbleUp LLC in Maryland is seeking a Paid Media Manager to bring deep expertise across search, social and programmatic to a dynamic marketing team. This role plans, manages and optimizes digital campaigns to accelerate client growth, requiring strong analytical skills and proven performance using data-driven decisions.

You will oversee SEO/SEM, social, display and more while handling multiple clients, with a focus on delivering measurable ROI.

Qualifications

• 5+ years of proven media buying and planning experience.
• Strong knowledge of analytics tools such as GTM, GA, and Looker Studio.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Lead Digital Media Ad Buying strategy, from keyword identification to campaign optimization, leveraging Google Ads and SEMRush.
• Develop and execute paid social media campaigns across multiple platforms, continuously optimizing targeting strategies and budgets.
• Manage display campaigns, with a focus on remarketing and in-market targeting via platforms like Google Display Network.
• Oversee Product Feed advertising and implement conversion tracking to measure ROI effectively.
• Provide weekly reporting on campaign performance, analyzing key metrics and making data-driven recommendations for improvement.

Skills

Media buying

Campaign planning

Analytics tools

SQL/R/Python

Attention to detail

Multi-client management

Education

Bachelor's degree in Marketing or related field

Tools

Google Tag Manager

Google Analytics

Google Looker Studio

Google Ads

SEMRush

LinkedIn Ad Manager

Facebook Ad Manager

Job description

Job Description

Job DescriptionJob DescriptionWe are looking for someone who is detail-oriented to bring their in-depth expertise across search, social and programmatic to our fun and crazy talented marketing team!There’s VIP and then there’s VIPMM. Here at BubbleUp, you can be both (and who wouldn’t love a dual-title these days). But we really mean it…this role is as important as the lunch decisions we make on Fridays. Our marketing team is hot – so we’re on the lookout for a Paid Media Manager who can keep things sizzling for our clients.Our VIPMM will basically be a mastermind who plans, manages and optimizes impressive digital marketing strategies that accelerate growth for our customers. A wizard, of sorts – with magical powers in everything…like strong analytical skills, critical thinking ability, and proven performance in leveraging data to make intelligent, actionable business decisions – just to name a few. You will oversee comprehensive paid media initiatives – from SEO/SEM, social campaigns, display and more. Basically, our Paid Media Manager is the sorcerer of all things.Before digging into more of the details, make sure you are target-oriented, resourceful, and have a tenacious approach to digital marketing and paid media. If that fits you, keep going…because we want you on our team. And if the mere thought of key marketing performance indicators excites you, then we already like you (a lot). Let’s talk!

What we are looking for:

• This role is unique, and the right person will have 5+ years of proven experience in media buying and planning.
• Proficiency in analytics tools such as Google Tag Manager, Google Analytics, and Google Looker Studio with knowledge of SQL, R, & Python.
• Strong attention to detail and ability to manage multiple clients effectively.
• Manage more than 10MM+ in media spend per year
• Bachelor's degree in Marketing, Business, English, Business Analytics, or related field.

Responsibilities will include digital campaign strategy and setup, as well as:

• Lead Digital Media Ad Buying strategy, from keyword identification to campaign optimization, leveraging tools like Google Ads, SEMRush and other advanced analytics.
• Develop and execute paid social media campaigns across multiple platforms, continuously optimizing targeting strategies and budgets.
• Manage display campaigns, with a focus on remarketing and in-market targeting via platforms like Google Display Network.
• Oversee Product Feed advertising and implement conversion tracking to measure ROI effectively.
• Provide weekly reporting on campaign performance, analyzing key metrics and making data-driven recommendations for improvement.

Good campaigns are important, but customer relationships are just as critical. So is leveraging all those cool acronyms we like to use into tangible, successful results. You’ll also need to be seasoned in a few things for this position. Specifically, you will need working knowledge and be able to use, daily, the following tools:

• Facebook Ad Manager
• LinkedIn Ad Manager
• GTM and Google Analytics - conversion tracking, goals, URL tracking
• Google Ads - setting up campaigns, monitoring, and reporting
• Social Media Advertising like TikTok, Pinterest, Snapchat, X, etc.
• SEMRush (or similar)
• Google Looker Studio (or similar)
• Advanced proficiency in Excel/spreadsheets for data analysis and manipulation.