Director of Paid Digital Performance & Growth

Window Nation; Fulton (MD); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Competitive pay

Performance-based bonus opportunities

Full benefits package includingmedical

Paid time off

Growth opportunities

Supportive team culture

Job summary

Window Nation in Fulton, Maryland is seeking a Director, Digital Performance Marketing to lead paid search and paid social, overseeing a seven-figure monthly media budget and guiding two specialists.

You’ll partner with Sales, SEO, CRO, Web Development and Creative to move from paid click to qualified lead, appointment, and sale, with a strong emphasis on data-driven optimization and ROAS.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 7+ years of hands-on paid media campaigns across search, social, display, and video.
• 3+ years in leadership or management role, including direct reports and/or agency management.
• Experience managing paid media budgets of $1M+ monthly across multiple channels.

Responsibilities

• Lead paid search strategy across Google Ads, Bing Ads, and Google Local Services Ads.
• Guide Meta campaigns and explore growth opportunities in TikTok and YouTube.
• Manage budget allocation, monthly forecasting, pacing, and bidding strategies across channels and markets.
• Stay hands-on with campaign structure, keyword research, audience targeting, creative optimization, and performance analysis; lead A/B testing across ads and landing pages to improve ROAS.
• Coach and develop paid search and paid social specialists; delegate daily execution while maintaining platform expertise.
• Partner with Sales, the call center, SEO, CRO, Web Development, and Creative to improve the journey from paid click to qualified lead, appointment, and sale.
• Work with a dedicated marketing tech lead on campaign tagging, UTMs, conversion tracking, and CRM attribution; present plans and results to executives.
• Evaluate opportunities across YouTube, Demand Gen, Amazon Prime video advertising, CTV, Nextdoor, Thumbtack, Angi, and emerging platforms.

Skills

Paid media strategy

Leadership

Google Ads

Bing Ads

Meta Ads Manager

Analytics

Education

Bachelor's degree in marketing or related field

Tools

GA4

Power BI

Microsoft Dynamics

Job description

Window Nation in Fulton, Maryland is seeking a Director, Digital Performance Marketing to lead paid search and paid social, overseeing a seven-figure monthly media budget and guiding two specialists.

You’ll partner with Sales, SEO, CRO, Web Development and Creative to move from paid click to qualified lead, appointment, and sale, with a strong emphasis on data-driven optimization and ROAS.