Growth-Focused Paid Search & Social Analyst

U.S. News & World Report; Washington, Baltimore (District of Columbia, MD); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid schedule

Tuition reimbursement

Paid vacation

Training opportunities

Job summary

U.S. News & World Report is seeking a hands-on Paid Search & Social Marketing Specialist to lead multi-channel campaigns across SEM and Paid Social. You will report to the SEM & Paid Marketing Manager and drive high-intent audience growth, lead generation, and rigorous A/B testing.

The role emphasizes technical platform mastery, creative optimization, and efficient budget management to achieve acquisition targets. Washington, DC hybrid work is preferred.

Qualifications

• Minimum of 3 years’ hands-on performance marketing experience across paid search and paid social.
• Platform familiarity with major social ad managers and Google Ads.
• Analytical proficiency with Excel/Sheets and analytics tools (GA4, Looker Studio).
• Execution-focused with strong attention to detail and multi-campaign prioritization.
• Creative thinking to improve campaigns beyond metrics.

Responsibilities

• Campaign Execution: build, launch, and manage daily performance campaigns on search and paid social platforms.
• Cross-Channel Synergy: align paid search and paid social with search intent and partner performance.
• Advanced Experimentation Engine: implement end-to-end A/B testing for ads and landing pages.
• Technical & Data Integration: collaborate with Data Science, UX, and Content teams on attribution and lead quality.
• Advanced bidding & pacing: monitor automated bidding and budget pacing across a portfolio.
• Cross-Functional Collaboration: work with Data, Partner, and Product teams to optimize traffic and user experience.

Skills

Performance marketing

Analytics

Campaign management

Attention to detail

Creative thinking

Education

Bachelor’s degree in Marketing/Economics/Statistics/Communications

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Looker Studio

Job description

U.S. News & World Report is seeking a hands-on Paid Search & Social Marketing Specialist to lead multi-channel campaigns across SEM and Paid Social. You will report to the SEM & Paid Marketing Manager and drive high-intent audience growth, lead generation, and rigorous A/B testing.

The role emphasizes technical platform mastery, creative optimization, and efficient budget management to achieve acquisition targets. Washington, DC hybrid work is preferred.