Paid Media Growth Director

SharkNinja, Inc.; Needham (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Employee stock purchase program

Life insurance

Short- and long-term disability

Generous paid time off

Parental leave

Identity theft protection

Product discounts

Referral bonus program

Job summary

SharkNinja, Inc. is seeking a Director of Performance Media to own the strategy and execution of our US paid media, overseeing a portfolio exceeding $50M annually.

The role blends strategic leadership with hands-on optimization, guiding a high-performing in-house team across Google, Meta, YouTube, and emerging channels. You will collaborate with Brand Marketing, Creative, Ecommerce, Analytics and Global Media to ensure cohesive, end-to-end growth, while maintaining a focus on profitability and

Qualifications

• Experience owning large-scale performance marketing programs.
• Hands-on with media investments at meaningful scale.
• Ability to coach and lead cross-functional teams.

Responsibilities

• Own the strategy, execution and performance of US paid media investing over $50M.
• Lead the performance media team daily, coordinating with channel managers.
• Drive culture of testing, incrementality, and measurement.
• Align with Brand Marketing and Global Media for full-funnel strategies.
• Serve as subject-matter expert on evolving digital advertising.

Skills

Paid media ownership

Performance marketing

Campaign optimization

Team leadership

Tools

Google Ads

Meta Ads

YouTube Ads

Google Analytics

Job description

SharkNinja, Inc. is seeking a Director of Performance Media to own the strategy and execution of our US paid media, overseeing a portfolio exceeding $50M annually.

The role blends strategic leadership with hands-on optimization, guiding a high-performing in-house team across Google, Meta, YouTube, and emerging channels. You will collaborate with Brand Marketing, Creative, Ecommerce, Analytics and Global Media to ensure cohesive, end-to-end growth, while maintaining a focus on profitability and