Media Analytics Manager: Predictive Insights & Optimization

Sharkninja; Needham (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

SharkNinja, a global product design and technology company headquartered in Needham, MA, seeks a Manager, Media Analytics to lead predictive measurement of media investments across channels and to build forward-looking models for smarter decision-making.

The role is part of a Global Marketing Analytics Team supporting US, Canada, MX/LatAm, and European markets, including the UK. This position requires balancing rigor with pragmatism to influence media strategy and growth.

Responsibilities

• Predictive Modeling: Build and maintain predictive and forecasting models—spanning MMM, attribution, and incrementality—to anticipate media performance and guide allocation decisions before results are final.
• KPI Measurement: Own the metrics that matter, ensuring media activity is measured against clear goals and forecasted with increasing precision over time, and that agency partners are held accountable against these benchmarks through robust governance and performance management.
• Cross-Channel Optimization: Partner with internal teams and agencies to pivot strategies based on real-time insights and forward-looking model outputs.
• Audience and Creative Effectiveness: Partner with internal teams and agencies to analyze audience and creative effectiveness across SharkNinja’s product categories, leading with data-informed insights.
• Brand & Talent Evaluation: Monitor and report out on brand health and ambassador performance by analyzing consumer sentiment data, ensuring celebrity investments align with SharkNinja's brand identity and drive measurable advertising lift.

Job description

SharkNinja, a global product design and technology company headquartered in Needham, MA, seeks a Manager, Media Analytics to lead predictive measurement of media investments across channels and to build forward-looking models for smarter decision-making.

The role is part of a Global Marketing Analytics Team supporting US, Canada, MX/LatAm, and European markets, including the UK. This position requires balancing rigor with pragmatism to influence media strategy and growth.