Paid Media Analytics & Tracking Lead

ADP, Inc.; Des Moines (IA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

4 weeks PTO

Holidays and floating holidays

Medical, dental, vision, life and long

Long-term disability insurance

Job summary

Anthologic in Des Moines, IA is seeking a Media Performance Strategist to enhance measurement and optimization across paid media. You will set up tracking with GA4/GTM, maintain dashboards, and deliver client-facing reports.

You’ll collaborate with the Media Team to translate data into actionable recommendations, stay current on platform changes, and ensure data accuracy and consistency across channels.

Qualifications

• 3–5 years of digital analytics, marketing measurement, and paid media experience, preferably in an agency setting.

Responsibilities

• Measurement, Analytics & Rendering (60%) — Manage end‑to‑end tracking infrastructure, including UTMs, GA4 and GTM, ensuring accuracy through regular testing and troubleshooting.
• Monitor data systems for consistency, proactively resolving discrepancies and upholding naming conventions and reporting standards.
• Document analytics configurations, processes, and QA protocols to maintain operational consistency.
• Serve as the primary internal resource for analytics, tracking, and reporting inquiries including ensuring data across analytics, advertising, CRM, and other marketing channels are accurate and aligned.
• Manage, maintain and scale marketing dashboards, integrating blended data across advertising, CRM and analytics platforms. Be responsible for dashboard data connections, calculated metrics, templates, permissions, and ongoing maintenance.
• Paid Media Capabilities (40%) — Collaborate with the Media Team to structure campaigns and implement tracking for effective performance measurement.
• Create and maintain accurate client‑facing reports.
• Analyze campaign data to provide context‑driven recommendations that optimize media performance.
• Setup digital paid media campaigns as needed to support the media team.
• Stay updated on platform changes, privacy requirements, and measurement best practices to guide strategy.
• Build and maintain positive, productive relationships with clients, vendors, and cross‑functional teams.

Skills

Digital analytics

Marketing measurement

Paid media

Google Analytics 4

Google Tag Manager

Data dashboards

Excel/Sheets

Campaign reporting

Job description

Anthologic in Des Moines, IA is seeking a Media Performance Strategist to enhance measurement and optimization across paid media. You will set up tracking with GA4/GTM, maintain dashboards, and deliver client-facing reports.

You’ll collaborate with the Media Team to translate data into actionable recommendations, stay current on platform changes, and ensure data accuracy and consistency across channels.